Oct. 10 -11, 2018 — San Francisco, CA

4
Jan

Trends to Watch in 2018

This was last year’s look ahead.

Digital Media Travel Trends for DMOs in 2018

Part One: Bigger themes in social and digital media—Macro Trends.

Part Two: Trends pertinent to digital destination marketing—Micro Trends.

Part Three: Share your comments.

 

Macro Trends

1. The digital duopoly: Facebook and Google account for 84% of global digital media and they’re growing at the expense of everybody else.

2. Media fragmentation and the loss of trust is a huge challenge.

3. Decline of Snapchat: Instagram Stories steals Snapchat’s most compelling feature, immediately slowing Snap growth by 82%.

Read more in The Travel Vertical.