This was last year’s look ahead.
Digital Media Travel Trends for DMOs in 2018
Part One: Bigger themes in social and digital media—Macro Trends.
Part Two: Trends pertinent to digital destination marketing—Micro Trends.
Part Three: Share your comments.
1. The digital duopoly: Facebook and Google account for 84% of global digital media and they’re growing at the expense of everybody else.
2. Media fragmentation and the loss of trust is a huge challenge.
3. Decline of Snapchat: Instagram Stories steals Snapchat’s most compelling feature, immediately slowing Snap growth by 82%.
Read more in The Travel Vertical.