Oct. 18 - 19, 2017 — San Francisco, CA

Agenda

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17 Oct 2017
18 Oct 2017
19 Oct 2017

Oct. 17 Optional Pre-Conference Activities

Agenda is subject to change. Updated 10/4/17
Note: (i)=Invited Speaker but not yet confirmed 

Smart Phone Storytelling Video Production Workshop

(Fee: $195/pp for first 20 participants, $295 after.  Registration required.  Limited attendance, first come, first served. Open to eTourism Summit DMO/supplier attendees.Click here to register.)

Tentative Schedule

9:00 -10:00 am:  Orientation: Divide into groups that will be assigned to create a 60-90 second video based around one of three itineraries in San Francisco.

  • Introduction and Team Designations. Florian Hermann, CEO, HMS Global
  • Tips and Tricks for Shooting Videos. Anthony Bocquentin, CEO,  Barberstock
  • How to Create a Story—Storyboarding Advice. Ryan Thompson, CEO, Odyssey

10:00-10:30 am: Board Double decker which will drop teams at six locations. Tour of San Francisco where each group will alight at a designated stop to shoot their smartphone video while touring iconic San Francisco sites.

10:30 am -12:00 pm: Storyboarding and Shooting. Upon arrival to the location, team director will create a “shot list”.  At least one of those videos should be 15 seconds max for Snapchat or Instagram stories. Anthony, Ryan, Emile and Florian will visit each group to observe and provide suggestions.

12:00 pm: Each group will take an Uber back to the hotel (a promotion code will be provided).

12:30-2:00 pm:  Meet back at hotel for Lunch sponsored by Sojern.  Transfer videos to  each group’s laptop during the lunch.

2:00-4:00 pm: Video Editing using iMovie App. Video editors will help the groups to edit, add superscript and music.

4:00-5:00 pm: Show and Tell each Video and Group Feedback

5:10 pm:   Bus Departure for Evening Reception

5:30-7:00 pm: Reception at Chefsfeed  ChefsFeed is an influencer marketing platform that connects brands with 2000 of the country’s top chefs who can help develop influencer campaigns around culinary tourism. Some of their top chefs will prepare tastes of local flavors and drinks will be served from around the country at their headquarters.

Crew Leaders: Ryan Thompson, CEO, Odyssey; Anthony Bocquentin, CEO, Barberstock Systems, Emile Bokaer, Founder, Dog Patch Films, Florian Hermann, CEO, HMS Global

VIP Day for CMOs and CEOs

(Fee: $195/pp.  Registration required.  Limited attendance, first come, first served. Open to eTourism Summit DMO/supplier attendees who are CMOs or CEOs. Click here to register.) 

9:00 am: Meet in hotel lobby to walk as a group to San Francisco Travel headquarters for sessions (One Front Street, Suite 2900. About 15 minute walk.)

9:30 – 10:15 am: What Does Google See for the Future of Travel? A chance for senior marketing executives to ask questions and enter into a discussion with a member of Google’s travel vertical team with a strong understanding of DMO’s. Presenter: Kyle Duffy, Senior Lead – Travel, Google

10:15 – 11:00 am: Informed Insights into the Future of Digital Marketing. A unique perspective as Will Seccombe, former CEO of Visit Florida and current President of Content Travel, will discuss his perceptions as to Virtual Reality, Augmented Reality, Mixed Reality, Artificial Intelligence and even Block Chain will affect the DMO Industry.

11:15 am – 12:15 pm: How to Manage Millennials. Attracting, retaining and managing millennial employees is a vexing problem for many tourism marketing organizations. Presenter: Marti Grimminck, Founder and CEO, International Connector, which manages a community of 150,000 millennials.

12:15 – 1:45 pm: Lunch at SF Travel

2:00 – 3:15 pm:  A facilitated discussion (without vendors) in which participants address the various pain points they face:

  • How to structure your digital department.
  • What new digital tools have you found most useful?
  • How do you prove incremental ROI?
  • Who are your favorite new vendors and why?

3:15: Bus Pick Up for transport to tour of Airbnb Headquarters 

3:45 – 4:00 pm: Arrival and check-in at Airbnb

4:00 – 4:30 pm:  Update on Airbnb’s tax compliance efforts and how destinations can use Airbnb’s Trips and Experiences to their advantage. Presenter: Cynthia Wang, Global Public Policy Manager, Airbnb

4:30 – 5:15 pm: Tour of Airbnb Headquarters.

5:15 pm: Bus Pick Up for evening reception.

5:30 – 7:00 pm: Reception at ChefsFeed. ChefsFeed is an influencer marketing platform that connects brands with 2000 of the country’s top chefs who can help develop influencer campaigns around culinary tourism. Some of their top chefs will prepare tastes of local flavors and drinks will be served from around the country at their headquarters.

7:00 pm:  Bus return to hotel

Will Seccombe
Cynthia Wang
Anthony Bocquentin
Ryan Thompson
Kyle Duffy
Marti Grimminck

Track 1 – CONTENT MARKETING

(Tentative Agenda, Subject to Change.  Last update 10/4/17. (i) = Invited speaker, not yet confirmed.)

 

 

How do You Really Feel about Your Website?

How does an EEG machine measure your true emotional response to your website or digital Campaign? Biometric sensors for synched eye tracking, electroencephalography (EEG) and galvanic skin response (GSR) is the newest way to measure consumer response.  Sign up for 20 minute private demo sessions. Information on how to sign up will be provided at a later date. Presenter: Dale Jolley, Director, UVU Vivint Neuromarketing SMARTLab 

Dale Jolley

Track 1: What’s Your Content Marketing Strategy for 2018?

A panel of experts will discuss the following:

  • What’s your video strategy for 2018?
  • How will you be using influencers in 2018?
  • What is your Facebook/Instagram strategy for 2018?

Moderator: Ryan Thompson, CEO, Odyssey; Panel: Susan Thomas, CMO, Huntington Beach CVB; Josh Collins, Director, Digital Marketing, Visit Franklin; Wes Rhea, Chief Executive Officer, Visit Stockton

Wes Rhea
Susan Thomas
Ryan Thompson
Josh Collins

Track 1: Show and Tell: Steal These Ideas

  • How San Francisco Travel Sources Their “How To” Videos? It starts with the most frequently asked questions at their visitor’s center. Presenter: Clint Wolfrom, Senior Associate, Visitor Experience, San Francisco Travel Association
  • Make a Spectacle of Yourself: Montgomery County, PA is first to build an entire campaign around videos generated from Snapchat Spectacles. Presenter: Ed Harris, Chief Marketing Officer, Valley Forge CVB
  • Amelia Island’s Delicious Kitchen Co-Op: Partnering with a cooking school delivers great PR and ROI while leaving everyone with a good taste in their mouths. Presenter: Ktimene Axetell, Director, Digital Strategy, Amelia Island CVB
Clint Wolfrom
Ktimene Axetell
Edward Harris

Track 1: Comparison Shopping: Snapchat vs. Instagram Stories vs. FB Live vs. Periscope

Which is the most effective for you? Presenter: Dana Schmidt, Director of Social Media, Visit Philadelphia

Dana Schmidt

Track 1: A Day in the Life of a Social Media Manager

How do Social Media Managers from companies with vastly different budgets spend their time? Presenters: Sarah Kinsler, Social Media Manager, Galveston CVB; Carolyn Anderson, Social Media Manager, Visit KC; Caitlin Rick, Social Media Strategist, Explore Minnesota

 

Caitlin Rick
Sarah Kinsler
Carolyn Anderson

Track 1: Lunch

Lunch on your own.

Track 1: It’s Word-of-Mouth on Steroids: What’s Next for AI and UGC?

Automation has provided a new way to grab themes relevant content for website and marketing amplification. Presenter: Dan Holowack, Founder and CEO, CrowdRiff

Dan Holowack

Track 1: Panel: What is Your Video Marketing Strategy?

Best practices for video creation and video distribution by organizations with different budgets. Presenter: Ryan Callison, Director of Marketing and Communications, Visit Frisco and Gathan Borden, VP Marketing, VisitLEX; Justin Bresler, VP Marketing, Visit Denver Moderator: Ross Borden, CEO, Matador Network

Ryan Callison
Ross Borden
Gathan Borden
Justin Bresler

Track 1: Finding Emotional Touch Points that Form the Basis for Storytelling that Resonates with Travelers

How the research that Huntington Beach, a.k.a. surfcityusa.com, commissioned drove a bottom up strategy for storytelling and a top down branding system that yielded huge results in engagement. Presenters: Susan Thomas, VP Marketing, Huntington Beach CVB, Ryan Thompson, CEO, Odyssey

Susan Thomas
Ryan Thompson

Track 1: Show and Tell: How to Leverage the Natural Appeal of Animal Videos to Market Tourism

  • Lexington, Kentucky’s Latest Video Series was Filmed by Horses. Strap a Go Pro camera to a horse and see life from his perspective. Presenter: Gathan Borden, VP Marketing, VisitLex
  • Robotic Fish is Oregon’s Newest Video Star: Travel Oregon introduces 360 video using a talking fish as a tour guide. Presenter: Mo Sherifdeen, Director Integrated Marketing and Publishing, Travel Oregon
  • Georgia on My (Dog’s) Mind. What happens when a litter of squealing puppies takes over Georgia Tourism’s Instagram account to yelp about Georgia’s most pet friendly destinations. Presenter: Parker Whidby, Digital Content Specialist, Georgia Department of Economic Development and Tourism
Parker Whidby
Mo Sherifdeen
Gathan Borden

Track 1: Is Your Content Two-Faced?

Virginia Tourism found a new way to make their consumer-facing content available to their stakeholders and, at the same time, their stakeholders’ content is available to them – all fully measurable with SEO advantages for each of the source parties. Presenters: Dave Neudeck, Digital Marketing Director, Virginia Tourism Corporation; Fynn Glover, Founder, RootsRated Media

Dave Neudeck
Fynn Glover

Reception

Sponsored by TripAdvisor and Crowdriff

TRACK 2 – DIGITAL STRATEGIES & PERFORMANCE

(Tentative Agenda, Subject to Change.  Last update 10/4/17. (i) = Invited speaker, not yet confirmed.)

 

How do you Really feel about Your Website?

How does an EEG machine measure your true emotional response to your website or digital Campaign? Biometric sensors for synched eye tracking, electroencephalography (EEG) and galvanic skin response (GSR) is the newest way to measure consumer response.  Sign up for 20 minute private demo sessions. Information on how to sign up will be provided at a later date. Presenter: Dale Jolley, Director, UVU Vivint Neuromarketing SMARTLab 

Dale Jolley

Track 2: What is Your Paid Digital Strategy for 2017-2018?

Presenters: Ktimene Axetell, Director, Digital Strategy, Amelia Island CVB; Amanda Watkins, Associate Director of Marketing, Visit Denver

Amanda Watkins
Ktimene Axetell

Track 2: ROI Mixology is Like Creating Your Own Data Cocktail

  • Not Content with Your Content? Measure it. See how the Poconos CVB, using a tech stack that included TripAdvisor, Arrivalist Pathematics was able to develop comparative metrics. Three Way SEM Campaign Smack Down. Pocono Mountains, PA pits Google vs. Bing vs. Facebook to see who has the best ROI. Presenter: Brian Bossuyt, Director of Marketing, Pocono Mountains CVB; Matt Clement, Director of Marketing, Arrivalist; Todd Skelton, Head of Destination Marketing, Western US and Canada, TripAdvisor
  • How Storytelling Marketing Paid Off for Experience Kissimmee. Amplified by tactical paid digital media marketing, Experience Kissimmee experienced pleasantly surprising results. Presenters: Jason Holic, VP Digital Marketing, Experience Kissimmee; Sarah Hupp, Director of Content, Madden Media
Sarah Hupp
Todd Skelton
Jason Holic
Brian Bossuyt
Matthew Clement

Track 2: WTF: Welcome to Facebook – Learning to Get the Most Out of a Social Media Monopoly

  • Precision Targeting: Take a deep dive into the platform’s newest precision targeting features. Presenter: Brian Matson, Sr. Director Strategy and Education, TwoSix Digital
  • What We Learned from a Campaign that Didn’t Live Up to Expectations. Last season, Visit Savannah engaged in a $175,000 native ad campaign with a travel publisher that didn’t produce anywhere near the desired ROI. However, after analyzing the results, Savannah’s digital ad guru Zeek Coleman not only figured out what went wrong, but shares what he learned that would have boosted the ROI. Presenter: Zeek Coleman, Interactive Marketing Manager, Visit Savannah
  • The Attribution Game. Who should get credit for the conversion? Attribution performance metrics. Presenter: Dennis Yu, Chief Technology Officer, BlitzMetrics, digital marketing consultant for the NBA Champion Golden State Warriors
Zeek Coleman
Brian Matson
Dennis Yu

Track 2: Lunch

Lunch on your own

Track 2: Are You Smart Enough to Dumb Down Your Data? Welcome to Dashboard Derby.

Simplifying complex data from spreadsheets to infographics is one way to educate clueless funders. (i.e. city councils, boards, legislators, etc.) Presenter: Aaron Pickering, Business Intelligence Analyst (and former TV weatherman), Simpleview

Aaron Pickering

Track 2: What We Learned from Spending $2 Million on Digital Media

Presenter: Jay Kinghorn, Director of Communications and Digital Strategy, Utah Tourism

Jay Kinghorn

Track 2: Beyond Web Visits – How to Measure and Report Web and Digital Success in 2017 and Beyond

Has your digital traffic reached a plateau…or even, God forbid decreased? As digital platforms such as Facebook, Instagram, Snapchat, and others compete for consumers’ attention, will DMOs really need a website three years from now? How are websites evolving and what metrics will you be using to report web and digital success in 2017 and beyond? Moderator: Laszlo Horvath, CEO, ActiveMedia: Panelists: James Zale, VP Digital Strategy, Visit Philadelphia; Bill Karz, VP Digital Marketing, Los Angeles Tourism and Convention Board; Robin McClain, VP Marketing, Destination DC 

Robin McClain
James Zale
Laszlo Horvath
William Karz

Track 2: Show and Tell: It’s Strategic

  • Announcing the Visual News Release. The trusty news release is being transformed by video, Instagram photography and other visual tools that render it more useful to today’s new media. Presenter: Ryan Callison, Director of Marketing and Communications, Visit Frisco
  • Can DMOs Play a Role in the Google Content Landscape? Google is launching a new program and has piloted it with Miles Partnership and Visit St. Pete/Clearwater and Branson CVB. The program enables destination marketers to review and contribute content across Google platforms such as street view and trips so that destinations can claim credit for interactions triggered outside their own websites. Presenters: Nate Huff, Senior Vice President, Miles; Liz Mabe, Director of Digital Marketing, Branson CVB
Liz Mabe
Nate Huff
Ryan Callison

Reception

Sponsored by TripAdvisor and Crowdriff

TRACK 3 – Meeting Planner Marketing (Morning Sessions)

(Tentative Agenda, Subject to Change.  Last update 10/4/17. (i) = Invited speaker, not yet confirmed.)

How do You Really Feel about Your Website?

How does an EEG machine measure your true emotional response to your website or digital Campaign? Biometric sensors for synched eye tracking, electroencephalography (EEG) and galvanic skin response (GSR) is the newest way to measure consumer response.  Sign up for 20 minute private demo sessions. Information on how to sign up will be provided at a later date. Presenter: Dale Jolley, Director, UVU Vivint Neuromarketing SMARTLab 

Dale Jolley

Track 3: How to Take Your Meetings Team Digital

A case study on the challenges Atlanta faced. After two years transitioning their sales department to using a digital approach, they are seeing tremendous results, but still have a tie to traditional. Presenter: Mya Surrency, Founder, Digital Edge; Andrew Wilson, Executive Vice President and Chief Marketing Officer, Atlanta, CVB

Andrew Wilson
Mya Surrency

Track 3: Activating Geo-fencing at trade events and conferences to promote your attractions and hotel partners

During a HelmsBriscoe trade show, Visit Frisco was able to generate surprisingly strong inquiries for their new Omni Hotel by Geo-fencing the area and delivering messages about the new hotel. How did he do it? Presenter: Ryan Callison, Director of Marketing and Communications, Visit Frisco

Ryan Callison

Track 3: What is an intelligent App?

The Atlanta CVB commissioned an App development company to develop an App from scratch that would help deploy convention and meeting participants their attractions and restaurants with the ultimate goal of extending their stay and generating data provided attribution and insights. Co-Presenters:  Andrew Wilson, Executive Vice President and Chief Marketing Officer, Atlanta CVB; Gerard Cunningham, Founder and CEO, Winistry

Gerard Cunningham
Andrew Wilson

Track 3: Show and Tell: A Look Inside

St. Pete/Clearwater’s video allows meeting planners to view the top 12 meeting sites in town in VR while actual meetings are in progress. Presenter: Leroy Bridges, Media and Interactive Director, Visit St. Pete/Clearwater

Leroy Bridges

Track 3: How Tourism Marketers can use the Latest Iteration of Augmented Reality and Wifi to Drive Visitation and Measure Conversion

See how Visit San Jose and the San Jose McEnery Convention Center have partnered with Silicon Valley travel start-up eTips and Impekable to define and implement a strategy to move corporate clients from their Convention Center Campus into San Jose neighborhoods using the latest consumer and B2B technologies. Presenters will discuss, strategy, funding, community engagement and the importance of providing attendee movement data to meeting planners.Presenters: Laura Chmielewski, VP Marketing and Communications, Team San Jose; Pek Pongpaet, Managing Partner, Impekable

Pek Pongpaet
Laura Chmielewski

Track 3: Lunch

Lunch on your own.

Track 3 – Future of Website Design (Afternoon Sessions)

(Tentative Agenda, Subject to Change. Last update 10/4/17. (i) = Invited speaker, not yet confirmed.)

Track 3: Designing Websites for Tomorrow

Moderator:  Alex Heimann, Chief Strategy Officer, Tempest; Presenters: Erin Cummings, CEO, Destination Analysts;Stephen Landau, Creative Director, The Forest For The Trees Interactive, Ltd.;  Jarrod Lopiccolo, CEO and Co-Founder, Noble Studios

Jarrod Lopiccolo
Stephen Landau
Alex Heimann
Erin Cummings

Track 3: How we Integrated Influencers into our website Strategy

Influencers are the new faces and biggest advocates of Reno Tahoe’s new integrated marketing campaign, from billboards to social media. Influencers even shaped the design and strategy of a new influencer-oriented website, and the results were exponential. Presenter: Christina Erny, Director of Digital Marketing, Visit Reno-Tahoe; with insights from Jarrod Lopiccolo, CEO and Co-Founder, Noble Studios, the digital marketing agency

 

Jarrod Lopiccolo
Christina Erny

Track 3: Attractions Closed Door Town Hall Meeting

A panel of attraction marketers will lead an open Town Hall style discussion about digital marketing and ticketing issues. Moderator: Jason Hackett, CEO, Brier Katama. Panelists: TBA

Jason Hackett

Reception

Sponsored by TripAdvisor and Crowdriff

OCT. 19 – GENERAL SESSION

(Tentative Agenda, Subject to Change. Last update 10/4/17. (i) = Invited speaker, not yet confirmed.)

Case Studies: A Morning of Show and Tell

Continental Breakfast

Sponsored by Threshold 360

Executive Coaching

We’ve arranged to have experienced executive coach Jane Howard, Founder of Culture Effect, with us all day on Thursday Oct. 19 to conduct 30-minute Executive Coaching Sessions. While coaching is a process that usually goes on for a number of sessions over weeks of time, you’ll have an opportunity to get a little taste of that process by signing up for a complimentary 30-minute session on that day.  Come prepared to discuss a problem or concern in your life.   The eTourism Summit Executive Coaching is available to DMOs and Suppliers only.  Information on how to sign up will be provided at a later date. First come first served.

Jane Howard

Website User Experience (UX) Testing Sessions

eTourism Summit attendees may sign up for a Complimentary Website User Experience (UX) Testing Session of your company’s website which will be facilitated on-site on October 19 by Destination Analysts. You will get to observe how one of Destination Analysts’ expert usability moderators guides a live consumer thru your company’s website. The consumer will share their first impressions of the website, the website’s ability to inspire trip or purchase decisions, and the ease of website use and navigation. Come prepared with your own questions for the consumer and walk away with actionable insights about how consumers interact with your company’s website!  There are a limited number of time slots, first come first served. Information on how to sign up will be provided at a later date.

What will the digital DMO look like in 2023?

A unique perspective as Will Seccombe, the former CEO of Visit Florida, reveals his insights as to how Virtual Reality, Augmented Reality, Mixed Reality, Artificial Intelligence and even Block Chain will change the Tourism Industry.

Will Seccombe

The Evolution of Influencer Marketing: Finding the Right Influencer for the Right Destination or Attraction

  • Where to start
  • How to identify the right influencer
  • Building a relationship
  • Evaluating their value
  • How to negotiate a price
  • Should influencer marketing live with P.R. or digital department

Presenter: Shea Carter, VP Social & Experiential Marketing, MMGY Global and Carolyn Anderson, Social Media Manager, Visit KC

Carolyn Anderson
Shea Carter

Uh-Oh. We’ve Got 2 Million Minutes of Video. Now What?

If you’re Seattle, you open your own YouTube channel. Then what? Presenter: David Newman, Creative Director, Visit Seattle

David Newman

Leveraging a DMO’s Online Authority to Improve the Visitor Experience

DMOs are uniquely qualified to capitalize on the domain authority and high search result rankings created by their wealth of relevant and frequently updated web content. By creating a mobile optimized online marketplace for experiences, Visit Houston has built on existing strength in attracting website visitors and moved to converting them to real life visitors. Presenters: Carla Brademan, Marketing Manager, Visit Houston and Mo Parikh, CEO, Bandwango

 

Carla Brademan
Mo Parikh

Why We Built Our Own Rural Product Development Studio

They came, they saw, they identified tourism product and then helped rural destinations promote it through digital marketing. Presenter: Mo Sherifdeen, Director Integrated Marketing and Publishing, Travel Oregon

Mo Sherifdeen

How do You Really Feel About your Website? How an EEG Machine Measures Your true emotional response to your website or digital campaign

Biometric sensors for synched eye tracking, electroencephalography (EEG) and galvanic skin response (GSR) is the newest way to measure consumer response. Personal demos on request! Presenters: Jay Kinghorn, Director of Communications and Digital Strategy, Utah Office of Tourism, Dale Jolley, Director, UVU Vivint Neuromarketing SMARTLab and Professor of Marketing at Utah Valley University

Dale Jolley
Jay Kinghorn

Thinking Outside the Box: Marketing Deals with Untraditional Partners

  • BuzzFeed: Jeff Diner, Brand Development Manager, BuzzFeed; Lizz Warner, Senior Supervising Producer, Bring Me; Kwesi James, Producer, Bring Me
  • The Onion: Ashley Ray-Harris, Manager, Content Distribution, The Onion; Mo Sherifdeen, Director Integrated Marketing and Publishing, Travel Oregon
  • ChefsFeed: Sandy Shanman, COO, ChefsFeed; Robin McClain, VP Marketing and Communications, Destination DC
  • Lonely Planet: Josh Collins, Digital Communications Manager, Visit Franklin
Lizz Warner
Jeff Diner
Ashley Ray-Harris
Mo Sherifdeen
Robin McClain
Sandy Shanman
Josh Collins

Luncheon – Sponsored by Expedia Media Solutions and StreetSense

The Keys to Digital Marketing and Creative Engagement: How to reach travelers through interactivity, authenticity and strategic partnerships. Presenter: Erica Eyring, Director – North America, Expedia Media Solutions

The World’s First Vertically Integrated Agency for DMOs Offering Branding + Space+ Product Development+Marketing Strategy+Digital Strategy… launches at eTourism Summit.
Presenter: Ralph Thompson, Executive Director, Travel + Tourism at StreetSense

Sponsored by Expedia Media Solutions and StreetSense

Erica Eyring
Ralph Thompson

Hey, Let’s Start Our Own Apple TV Network:

Why Fort Lauderdale launched 24/7 programming on their own Apple TV channel. Presenter: Kim Butler, VP Marketing and Communications, Fort Lauderdale CVB

Kim Butler

What Assets and Toolkits Do You Need to Get You Through 2019?

There are virtually hundreds of choices and options, but what digital investments will bear the most fruit for the least amount of investment?  Presenter: Talia Salem, Founder, Urban Nomad and former Social Media director of Brand USA.

 

Talia Salem

eTourism Jeopardy Question: A: Local Film Schools Q: Where is the Affordable Talent I Need?

Working with local university film and journalism departments has worked content wonders for some tourism marketers. Alternatively, should DMOs outsource for those top storytelling skills? Presenter: Jeremiah Birnbaum, President, San Francisco Film School

Jeremiah Birnbaum

Is this The End of Social as We Know it?

Over the last 10 years, social media has had a meteoric rise resulting in now more than 2 billion people being active on social networks. A new industry and a new way of marketing were born – Twitter posts, Facebook ads, influencer programs, 360 videos, live-streams and many other formats. But influencers are now fake, bots are liking your Instagram photos and Facebook is miscalculating your video views. It is time to reset and look at social media in a new way: a tool to really understand your customer. Presenter: Martin Stoll, CEO, Sparkloft Media

Martin Stoll

What Will Apple’s New VR App Mean for the Tourism Industry?

VR and AR is a toy today for early adopters but with Apple “baking it in” the OS11 operating system, it will go mainstream, with millions carrying a VR/AR solution in their pockets. Our intrepid guinea pig, Laszlo Horvath, CEO, ActiveMedia will give it an early spin.

Laszlo Horvath

How destinations can use Airbnb’s Trips and Experiences to their advantage

Presenter: Izzy Rattner,Public Policy, AirBnB

Izzy Rattner

Shark Tank: Bright Shiny New Objects Vetted by eTourism Attendees

You are the judges. Our annual eTourism Summit’s Got Talent show has uncovered highly successful startups and some fascinating failures. This year’s list of companies have been pre qualified by a attendees who will be co-presenting companies we’ve invited. Each BSNo will make a 5-minute pitch followed by comments.

Presenters:

  • Jeffrey Weibel, Chief Marketing Officer, Flip.to and Scott Schult, VP Marketing, Visit Myrtle Beach 
  • Jonathan Ramirez, Market Developer, Umbel and Katie Cook, Digital Marketing Director, Austin CVB
  • Dan Healy, Founder and CEO, HiGuideBot and Drew Brown, Marketing Manager, Visit Buffalo/Niagara USA
  • Kirsten Brecht Baker, CEO and Co-Founder, Onvoy
Kirsten Brecht Baker
Jonathan Ramirez
Jeff Weibel
Scott Schult
Katie Cook