eTourism Summit attendees may sign up for a Complimentary Website User Experience (UX) Testing Session of your company’s website which will be facilitated on-site on October 18 by Destination Analysts. You will get to observe how one of Destination Analysts’ expert usability moderators guides a live consumer thru your company’s website. The consumer will share their first impressions of the website, the website’s ability to inspire trip or purchase decisions, and the ease of website use and navigation. Come prepared with your own questions for the consumer and walk away with actionable insights about how consumers interact with your company’s website! There are a limited number of time slots, first come first served. Information on how to sign up will be provided at a later date.
How does an EEG machine measure your true emotional response to your website or digital Campaign? Biometric sensors for synched eye tracking, electroencephalography (EEG) and galvanic skin response (GSR) is the newest way to measure consumer response. Sign up for 20 minute private demo sessions. Information on how to sign up will be provided at a later date.
A panel of experts will discuss the following:
Panel: Susan Thomas, CMO, Huntington Beach CVB (i); Josh Collins, Director, Digital Marketing, Williamson County CVB; Bill Karz, Director of Digital Marketing, Los Angeles Conference and Tourism Board (i)
Which is the most effective for you? Presenter: Dana Schmidt, Director of Social Media, Visit Philadelphia
How do Social Media Managers from companies with vastly different budgets spend their time? Presenters: Sarah Kinsler, Social Media Manager, Galveston CVB; Carolyn Anderson, Social Media Manager, Visit KC; Caitlin Rick, Social Media Strategist, Explore Minnesota
Automation has provided a new way to grab themes relevant content for website and marketing amplification. Presenter: Dan Holowack, Founder and CEO, CrowdRiff
Best practices for video creation and video distribution by organizations with different budgets. Presenter: Ryan Callison, Director of Marketing and Communications, Visit Frisco and Gathan Borden, VP Marketing, VisitLEX; Justin Bresler, VP Marketing, Visit Denver
How the research that Huntington Beach, a.k.a. surfcityusa.com, commissioned drove a bottom up strategy for storytelling and a top down branding system that yielded huge results in engagement. Presenters: Susan Thomas, VP Marketing, Huntington Beach CVB, Ryan Thompson, CEO, MakeStoriesHuman.com
Virginia Tourism found a new way to make their consumer-facing content available to their stakeholders and, at the same time, their stakeholders’ content is available to them – all fully measurable with SEO advantages for each of the source parties. Presenters: Dave Neudeck, Digital Marketing Director, Virginia Tourism Corporation; Fynn Glover, Founder, Compass/RootsRated