Oct. 18 - 19, 2017 — San Francisco, CA

Track 2: Digital Strategies & Performance

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18 Oct 2017

TRACK 2 – DIGITAL STRATEGIES & PERFORMANCE

(Tentative Agenda, Subject to Change.  Last update 7/17/17. (i) = Invited speaker, not yet confirmed.)

 

Track 2: Programmatic Buying for Poets

How does it work? What is DMP and what can it do for you?

  • Three Way SEM Campaign Smack Down. Pocono Mountains, PA pits Google vs. Bing vs. Facebook to see who has the best ROI. Presenter: Brian Bossuyt, Director of Marketing, Pocono Mountains CVB
  • The Attribution Game. Who should get credit for the conversion? Attribution performance metrics. Presenter: Dennis Yu, Chief Technology Officer, Bizmetrics, digital marketing consultant for the NBA Champion Golden State Warriors

Track 2: ROI Mixology is Like Creating Your Own Data Cocktail

What recipe mixing Expedia, Adara, Arrivalist, Buxton, Fare Compare, Sojern, Google, Facebook, Destination Analysts, Longwoods, DK Shifflet, TripAdvisor and Travelzoo is right for you? Presenter: TBA

Track 2: WTF: Welcome to Facebook – Learning to Get the Most Out of a Social Media Monopoly

  • Precision Targeting: Take a deep dive into the platform’s newest precision targeting features. Presenter: Brian Matson, Sr. Director Strategy and Education, TwoSix Digital
  • How Remarking and Retargeting Techniques are Creating Explosive Conversion. Presenter: TBA
  • How Many Ways Can You Target Look-Alike Audiences? Facebook, Google, email marketing. Presenter: TBA

Track 2: Lunch

Lunch on your own

Track 2: Are You Smart Enough to Dumb Down Your Data?

Simplifying complex data from spreadsheets to infographics is one way to educate clueless funders. (i.e. city councils, boards, legislators, etc.) Presenter: Aaron Pickering, Business Intelligence Analyst (and former TV weatherman), Simpleview

Track 2: What We Learned from Spending $2 Million on Digital Media

Presenter: Jay Kinghorn, Director of Communications and Digital Strategy, Utah Tourism

Track 2: How to Replace – and Explain to Management – Traffic Lost to Google’s Algorithm Changes

There’s nothing more frustrating than seeing your organic traffic decline, but it’s the natural evolution of search marketing. Find out how your peers have affordably replaced their traffic. Moderator: Laszlo Horvath, CEO, ActiveMedia with panelists, TBA

Track 2: Show and Tell: It’s Strategic

  • Visit Austin Unearths New Vendor that Can Level-Up Their Consumer Data. This new software is able to enhance consumer data and help acquire new audiences through social media, sweepstakes, web, Wi-Fi hubs and e-mail marketing in one package. Presenter: Katie Cook, Director of Digital Marketing, Visit Austin
  • What We Learned from a Campaign that Didn’t Live Up to Expectations. Last season, Visit Savannah engaged in a $175,000 native ad campaign with a travel publisher that didn’t produce anywhere near the desired ROI. However, after analyzing the results, Savannah’s digital ad guru Zeek Coleman not only figured out what went wrong, but shares what he learned that would have boosted the ROI. Presenter: Zeek Coleman, Interactive Marketing Manager, Visit Savannah
  • What is the You-Can-O-Mizer? A new way to present an in-destination itinerary builder featuring attractions and events. Presenter: Richard Tammar, Director of Digital Strategy, Travel Portland
  • Facebook on $1 a Day. Presenter: Dennis Yu, Chief Technology Officer, Blitzmetrics

You are viewing Track 2.     Click here to see Track 1.     Click here to see Track 3.