Oct. 18 - 19, 2017 — San Francisco, CA

Track 3: Meeting Planner Marketing/Website Design

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18 Oct 2017

TRACK 3 – Meeting Planner Marketing (Morning Sessions)

(Tentative Agenda, Subject to Change.  Last update 10/4/17. (i) = Invited speaker, not yet confirmed.)

How do You Really Feel about Your Website?

How does an EEG machine measure your true emotional response to your website or digital Campaign? Biometric sensors for synched eye tracking, electroencephalography (EEG) and galvanic skin response (GSR) is the newest way to measure consumer response.  Sign up for 20 minute private demo sessions. Information on how to sign up will be provided at a later date. Presenter: Dale Jolley, Director, UVU Vivint Neuromarketing SMARTLab 

Dale Jolley

Track 3: How to Take Your Meetings Team Digital

A case study on the challenges Atlanta faced. After two years transitioning their sales department to using a digital approach, they are seeing tremendous results, but still have a tie to traditional. Presenter: Mya Surrency, Founder, Digital Edge; Andrew Wilson, Executive Vice President and Chief Marketing Officer, Atlanta, CVB

Andrew Wilson
Mya Surrency

Track 3: Activating Geo-fencing at trade events and conferences to promote your attractions and hotel partners

During a HelmsBriscoe trade show, Visit Frisco was able to generate surprisingly strong inquiries for their new Omni Hotel by Geo-fencing the area and delivering messages about the new hotel. How did he do it? Presenter: Ryan Callison, Director of Marketing and Communications, Visit Frisco

Ryan Callison

Track 3: What is an intelligent App?

The Atlanta CVB commissioned an App development company to develop an App from scratch that would help deploy convention and meeting participants their attractions and restaurants with the ultimate goal of extending their stay and generating data provided attribution and insights. Co-Presenters:  Andrew Wilson, Executive Vice President and Chief Marketing Officer, Atlanta CVB; Gerard Cunningham, Founder and CEO, Winistry

Gerard Cunningham
Andrew Wilson

Track 3: Show and Tell: A Look Inside

St. Pete/Clearwater’s video allows meeting planners to view the top 12 meeting sites in town in VR while actual meetings are in progress. Presenter: Leroy Bridges, Media and Interactive Director, Visit St. Pete/Clearwater

Leroy Bridges

Track 3: How Tourism Marketers can use the Latest Iteration of Augmented Reality and Wifi to Drive Visitation and Measure Conversion

See how Visit San Jose and the San Jose McEnery Convention Center have partnered with Silicon Valley travel start-up eTips and Impekable to define and implement a strategy to move corporate clients from their Convention Center Campus into San Jose neighborhoods using the latest consumer and B2B technologies. Presenters will discuss, strategy, funding, community engagement and the importance of providing attendee movement data to meeting planners.Presenters: Laura Chmielewski, VP Marketing and Communications, Team San Jose; Pek Pongpaet, Managing Partner, Impekable

Pek Pongpaet
Laura Chmielewski

Track 3: Lunch

Lunch on your own.

Track 3 – Future of Website Design (Afternoon Sessions)

(Tentative Agenda, Subject to Change. Last update 10/4/17. (i) = Invited speaker, not yet confirmed.)

Track 3: Designing Websites for Tomorrow

Moderator:  Alex Heimann, Chief Strategy Officer, Tempest; Presenters: Erin Cummings, CEO, Destination Analysts;Stephen Landau, Creative Director, The Forest For The Trees Interactive, Ltd.;  Jarrod Lopiccolo, CEO and Co-Founder, Noble Studios

Jarrod Lopiccolo
Stephen Landau
Alex Heimann
Erin Cummings

Track 3: How we Integrated Influencers into our website Strategy

Influencers are the new faces and biggest advocates of Reno Tahoe’s new integrated marketing campaign, from billboards to social media. Influencers even shaped the design and strategy of a new influencer-oriented website, and the results were exponential. Presenter: Christina Erny, Director of Digital Marketing, Visit Reno-Tahoe; with insights from Jarrod Lopiccolo, CEO and Co-Founder, Noble Studios, the digital marketing agency

 

Jarrod Lopiccolo
Christina Erny

Track 3: Attractions Closed Door Town Hall Meeting

A panel of attraction marketers will lead an open Town Hall style discussion about digital marketing and ticketing issues. Moderator: Jason Hackett, CEO, Brier Katama. Panelists: TBA

Jason Hackett

Reception

Sponsored by TripAdvisor and Crowdriff

You are viewing Track 3.     Click here to see Track 1.     Click here to see Track 2.