Oct. 18 - 19, 2017 — San Francisco, CA

Track 3: Meeting Planner Marketing/Website Design

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18 Oct 2017

TRACK 3 – Meeting Planner Marketing (Morning Sessions)

(Tentative Agenda, Subject to Change.  Last update 8/14/17. (i) = Invited speaker, not yet confirmed.)

Website User Experience (UX) Testing Sessions

eTourism Summit attendees may sign up for a Complimentary Website User Experience (UX) Testing Session of your company’s website which will be facilitated on-site on October 18 by Destination Analysts. You will get to observe how one of Destination Analysts’ expert usability moderators guides a live consumer thru your company’s website. The consumer will share their first impressions of the website, the website’s ability to inspire trip or purchase decisions, and the ease of website use and navigation. Come prepared with your own questions for the consumer and walk away with actionable insights about how consumers interact with your company’s website!  There are a limited number of time slots, first come first served. Information on how to sign up will be provided at a later date.

How do You Really Feel about Your Website?

How does an EEG machine measure your true emotional response to your website or digital Campaign? Biometric sensors for synched eye tracking, electroencephalography (EEG) and galvanic skin response (GSR) is the newest way to measure consumer response.  Sign up for 20 minute private demo sessions. Information on how to sign up will be provided at a later date.

Track 3: How to Take Your Meetings Team Digital

A case study on the challenges Atlanta faced. After two years transitioning their sales department to using a digital approach, they are seeing tremendous results, but still have a tie to traditional. Presenter: Mya Surrency, Founder, Digital Edge

Mya Surrency

Track 3: Activating Geo-fencing at trade events and conferences to promote your attractions and hotel partners

During a HelmsBriscoe trade show, Visit Frisco was able to generate surprisingly strong inquiries for their new Omni Hotel by Geo-fencing the area and delivering messages about the new hotel. How did he do it? Presenter: Ryan Callison, Director of Marketing and Communications, Visit Frisco

Ryan Callison

Track 3: What is an intelligent App?

The Atlanta CVB commissioned an App development company to develop an App from scratch that would help deploy convention and meeting participants their attractions and restaurants with the ultimate goal of extending their stay and generating data provided attribution and insights. Co-Presenters:  Andrew Wilson, Executive Vice President and Chief Marketing Officer, Atlanta CVB; Gerard Cunningham, Founder and CEO, Winistry

Gerard Cunningham
Andrew Wilson

Track 3: Show and Tell: A Look Inside

St. Pete/Clearwater’s video allows meeting planners to view the top 12 meeting sites in town in VR while actual meetings are in progress. Presenter: Leroy Bridges, Media and Interactive Director, Visit St. Pete/Clearwater

Leroy Bridges

Track 3: Show and Tell: Sharing the Love

How can a DMO motivate hotels, restaurants and attractions to use their hashtag, engage on social, establish robust social media channels by holding a workshop to show them the benefits? Presenter: Laura Chmielewski, VP Marketing and Communications, Team San Jose

Laura Chmielewski

Track 3: Lunch

Lunch on your own.

Track 3 – Future of Website Design (Afternoon Sessions)

(Tentative Agenda, Subject to Change. Last update 8/14/17. (i) = Invited speaker, not yet confirmed.)

Track 3: Designing Websites for Tomorrow

Moderator:  Alex Heimann, Chief Strategy Officer, Tempest Interactive; Stephen Landau, Creative Director, The Forest For The Trees Interactive, Ltd.; Erin Cummings, CEO, Destination Analysts

Stephen Landau
Alex Heimann
Erin Cummings

Track 3: How we Integrated Influencers into our website launch

While driving around town, influencers were startled to see their faces on billboards in a new campaign to promote the launch of their new influencer-oriented approach to web design. Presenter: Christina Erny, Director of Digital Marketing, Visit Reno-Tahoe

Christina Erny

Track 3: Attractions Closed Door Town Hall Meeting

A panel of attraction marketers will lead an open Town Hall style discussion about digital marketing and ticketing issues. Moderator: Jason Hackett, CEO, Brier Katama. Panelists: TBA

Jason Hackett

Reception

Sponsored by TripAdvisor and Crowdriff

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