Oct. 18 - 19, 2017 — San Francisco, CA

Oct. 19: General Session

You are viewing the Oct. 19 General Session.     Click here to see Oct. 17 Pre-Conference Activities.     Click here to see Oct 18, All Tracks

Day 1
19 Oct 2017


(Tentative Agenda, Subject to Change. Last update 7/17/17. (i) = Invited speaker, not yet confirmed.)

Case Studies: A Morning of Show and Tell

The Evolution of Influencer Marketing: Finding the Right Influencer for the Right Destination or Attraction

  • Where to start
  • How to identify the right influencer
  • Building a relationship
  • Evaluating their value
  • How to negotiate a price
  • Should influencer marketing live with P.R. or digital department

Presenter: Shea Carter, VP Social & Experiential Marketing, MMGY Global and Carolyn Anderson, Social Media Manager, Visit Kansas City

Uh-Oh. We’ve Got 2 Million Minutes of Video. Now What?

If you’re Seattle, you open your own YouTube channel. Then what? Presenter: Ali Daniels, VP Marketing, Visit Seattle (i)

DMOs as a Digital Marketing Agency for Stakeholders

When Fort Worth CVB started to offer digital marketing services for events, no one knew where it might lead. Presenter: Mitch Whitten, VP Marketing, Visit Fort Worth

Houston’s Tourism Retailer.  In an effort to generate additional revenue as well as enhance their content marketing SEO, Visit Houston is selling everything from attractions, tours sightseeing, live theatre performances and is even exploring professional sports event through their website. Presenters: Carla Brademan, Brand Manager, Visit Houston and Mo Parikh, CEO, Bandwango


Why We Built Our Own Rural Product Department Studio

They came, they saw, they identified tourism product and then helped rural destinations promote it through digital marketing. Presenter: Mo Sherifdeen, Director Integrated Marketing and Publishing, Travel Oregon (i)

How do You Really Feel About your Website? How an EEG Machine Measures Your true emotional response to your website or digital campaign

Biometric sensors for synched eye tracking, electroencephalography (EEG) and galvanic skin response (GSR) is the newest way to measure consumer response. Personal demos on request! Presenters: Jay Kinghorn, Director of Communications and Digital Strategy, Utah Office of Tourism, Dale Jolley, Director, UVU Vivint Neuromarketing SMARTLab and Professor of Marketing at Utah Valley University

Thinking Outside the Box: Marketing Deals with Untraditional Partners

  • Uber: Kristin Thayer, Partnerships, Uber (i); Leroy Bridges, Media and Interactive Director, Visit St. Pete/Clearwater
  • BuzzFeed: Jason Nadel, Manager, Client Services, BuzzFeed; TBA, Williamsburg Chamber of Commerce
  • Thrillist: Bill Karz, Vice President, Digital Marketing, Los Angeles Tourism & Convention Board (i)
  • The Onion: Ashley Rae Harris, Manager, Content Distribution, The Onion; Mo Sherifdeen, Director Integrated Marketing and Publishing, Travel Oregon
  • ChefsFeed: Sandy Shanman, COO, ChefsFeed; Robin McClain, VP Marketing and Communications, Destination DC
  • Lonely Planet: Josh Collins, Digital Communications Manager, Visit Franklin
  • Flip.to: Scott Schult, Executive Vice President of Marketing, Visit Myrtle Beach (i)

Annual Luncheon

“Scientific Proof: Planning a Vacation is More Satisfying Than the Vacation Itself.” The anticipation stage, as it turns out, is a receptive environment for marketing messages. Presenter: Monya Mandich, Sr. Director Marketing and PR, Expedia Media Solutions

Hey, Let’s Start Our Own Apple TV Network:

Why Fort Lauderdale launched 24/7 programming on their own Apple TV channel. Presenter: Kim Butler, VP Marketing and Communications, Fort Lauderdale CVB

What Assets and Toolkits Do You Need to Get You Through 2019?

There are virtually hundreds of choices and options, but what digital investments will bear the most fruit for the least amount of investment?  Presenter: Talia Salem, Founder, Urban Nomad and former Social Media director of Brand USA.


A: Local Film Schools Q: Where is the Affordable Talent I Need?

Working with local university film and journalism departments has worked content wonders for some tourism marketers. Alternatively, should DMOs outsource for those top storytelling skills? Presenter: TBA

Influencers Unmasked: Should be Treated like New Media?

  • How to evaluate bloggers and influencers asking for support (The number of requests is increasing and many are loathe to provide their numbers)
  • How to find the top bloggers and influencers?
  • When is the right 12,000 followers as valuable as 120,000 followers?
  • When should you pay an influencer and how much?
  • How to get influencers to go beyond food porn, selfies and shots of themselves modeling?
  • How to track influencer results (while still holding down a full time job)?

Panel: Shea Carter, VP Social and Experiential Marketing, MMGY Global

Shark Tank: Bright Shiny New Objects

You are the judges. Our annual eTourism Summit’s Got Talent show has uncovered highly successful startups and dome fascinating failures.


  • Sandy Shanman, COO, ChefsFeed
  • Jeffrey Weibel, Chief Marketing Officer, Flip.to
  • Jonathan Ramirez, Market Developer, Umbel
  • Dmitriy Kachin, Head of Partnerships, Chatfuel

You are viewing the Day 2.     Click here to see Pre-Conference.     Click here to see Day 1, All Tracks.