We’ve arranged to have experienced executive coach Jane Howard, Founder of Culture Effect, with us all day on Thursday Oct. 19 to conduct 30-minute Executive Coaching Sessions. While coaching is a process that usually goes on for a number of sessions over weeks of time, you’ll have an opportunity to get a little taste of that process by signing up for a complimentary 30-minute session on that day. Come prepared to discuss a problem or concern in your life. The eTourism Summit Executive Coaching is available to DMOs and Suppliers only. Information on how to sign up will be provided at a later date. First come first served.
eTourism Summit attendees may sign up for a Complimentary Website User Experience (UX) Testing Session of your company’s website which will be facilitated on-site on October 19 by Destination Analysts. You will get to observe how one of Destination Analysts’ expert usability moderators guides a live consumer thru your company’s website. The consumer will share their first impressions of the website, the website’s ability to inspire trip or purchase decisions, and the ease of website use and navigation. Come prepared with your own questions for the consumer and walk away with actionable insights about how consumers interact with your company’s website! There are a limited number of time slots, first come first served. Information on how to sign up will be provided at a later date.
Presenter: Shea Carter, VP Social & Experiential Marketing, MMGY Global and Carolyn Anderson, Social Media Manager, Visit KC
If you’re Seattle, you open your own YouTube channel. Then what? Presenter: David Newman, Creative Director, Visit Seattle
DMOs are uniquely qualified to capitalize on the domain authority and high search result rankings created by their wealth of relevant and frequently updated web content. By creating a mobile optimized online marketplace for experiences, Visit Houston has built on existing strength in attracting website visitors and moved to converting them to real life visitors. Presenters: Carla Brademan, Marketing Manager, Visit Houston and Mo Parikh, CEO, Bandwango
They came, they saw, they identified tourism product and then helped rural destinations promote it through digital marketing. Presenter: Mo Sherifdeen, Director Integrated Marketing and Publishing, Travel Oregon
Biometric sensors for synched eye tracking, electroencephalography (EEG) and galvanic skin response (GSR) is the newest way to measure consumer response. Personal demos on request! Presenters: Jay Kinghorn, Director of Communications and Digital Strategy, Utah Office of Tourism, Dale Jolley, Director, UVU Vivint Neuromarketing SMARTLab and Professor of Marketing at Utah Valley University
The Keys to Digital Marketing and Creative Engagement: How to reach travelers through interactivity, authenticity and strategic partnerships. Presenter: Erica Eyring, Director – North America, Expedia Media Solutions
The World’s First Vertically Integrated Agency for DMOs Offering Branding + Space+ Product Development+Marketing Strategy+Digital Strategy… launches at eTourism Summit.
Presenter: Ralph Thompson, Executive Director, Travel + Tourism at StreetSense
Sponsored by Expedia Media Solutions and StreetSense
There are virtually hundreds of choices and options, but what digital investments will bear the most fruit for the least amount of investment? Presenter: Talia Salem, Founder, Urban Nomad and former Social Media director of Brand USA.
Working with local university film and journalism departments has worked content wonders for some tourism marketers. Alternatively, should DMOs outsource for those top storytelling skills? Presenter: Jeremiah Birnbaum, President, San Francisco Film School
Over the last 10 years, social media has had a meteoric rise resulting in now more than 2 billion people being active on social networks. A new industry and a new way of marketing were born – Twitter posts, Facebook ads, influencer programs, 360 videos, live-streams and many other formats. But influencers are now fake, bots are liking your Instagram photos and Facebook is miscalculating your video views. It is time to reset and look at social media in a new way: a tool to really understand your customer. Presenter: Martin Stoll, CEO, Sparkloft Media
VR and AR is a toy today for early adopters but with Apple “baking it in” the OS11 operating system, it will go mainstream, with millions carrying a VR/AR solution in their pockets. Our intrepid guinea pig, Laszlo Horvath, CEO, ActiveMedia will give it an early spin.
Presenter: Izzy Rattner,Public Policy, AirBnB
You are the judges. Our annual eTourism Summit’s Got Talent show has uncovered highly successful startups and some fascinating failures. This year’s list of companies have been pre qualified by a attendees who will be co-presenting companies we’ve invited. Each BSNo will make a 5-minute pitch followed by comments.