Oct. 18 - 19, 2017 — San Francisco, CA

Oct. 17: Pre-Conference Activities

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17 Oct 2017

Oct. 17 Optional Pre-Conference Activities

Agenda is subject to change. Updated 7/17/17
Note: (i)=Invited Speaker but not yet confirmed 

How Do You Really Feel About Your Website? How an EEG Machine Measures Your True Emotional Response to Your Website or Digital Campaign.

Biometric sensors for synched eye tracking, electroencephalography (EEG) and galvanic skin response (GSR) is the newest way to measure consumer response.  Sign up for 20 minute private demo sessions.

Smart Phone Storytelling Video Production Workshop

(Fee: $195/pp for first 20 participants, $295 after.  Registration required.  Limited attendance, first come, first served. Open to eTourism Summit DMO/supplier attendees.Click here to register.)

Tentative Schedule

9:00 – 10:00 am: Orientation and Groups, each of which will be assigned to create a 60-90 second video based around one of three itineraries in San Francisco.

10:00 am – 12:00 pm: Shooting Your Smartphone Video while touring iconic San Francisco sites.

12:30 – 2:00 pm: Lunch (location TBA)

2:00 – 4:00 pm: Turning Rough Footage Into Video, editing tips and tricks to make your video work.

4:00 – 5:00 pm: Show and Tell for each group to present their videos.

Leaders: Ryan Thompson, CEO, MakeStoriesHuman.com (i); others TBA

VIP Day for CMOs and CEOs

(Fee: $195/pp.  Registration required.  Limited attendance, first come, first served. Open to eTourism Summit DMO/supplier attendees who are CMOs or CEOs. Click here to register.) 

Tentative Schedule: (approximate times: 9:00 am – 6:00 pm)

What Does Google See for the Future of Travel? A chance for senior marketing executives to ask questions and enter into a discussion with a member of Google’s travel vertical team with a strong understanding of DMO’s. Presenter: Kyle Duffy, Senior Lead – Travel, Google

Digital Travel Marketing: Informed Insights from a Futurist.  A discussion about the future of digital marketing from one of technology’s brightest stars, Brian Solis, Principal Analyst, Altimeter Group. Brian is among “The Top 10 People to Know in Silicon Valley”, was awarded “Blogger of the Year” by PR News, and one of eight “Influential Leaders” by CRM Magazine in 2010. He is a LinkedIn Influencer and the author of several future of business books. He is regularly quoted by media outlets such as The New York Times, Washington Post, AdAge, The Guardian, and Wall Street Journal, and is followed by over 280K on Twitter. Presenter: Brian Solis, Principal Analyst, Altimeter Group (i)

Lunch (location TBA)

How to Manage Millennials. Attracting, retaining and managing millennial employees is a vexing problem for many tourism marketing organizations. Presenter: Marti Grimminck, Founder and CEO, International Connector, which manages a community of 150,000 millennials.

Vendor-less. A facilitated two-hour discussion (without vendors) in which participants address  the various pain points they face:

  • How to stem the loss of web traffic due to Google algorithm changes
  • What new digital tools have you found most useful?
  • Who are your favorite new vendors and why?

Reception at ChefsFeed, an influencer marketing platform connecting brands with 2000 of the country’s best chefs, several of which will prepare a “taste of San Francisco” reception at ChefsFeed HQ.



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