Oct. 18 - 19, 2017 — San Francisco, CA

Oct. 17: Pre-Conference Activities

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17 Oct 2017

Oct. 17 Optional Pre-Conference Activities

Agenda is subject to change. Updated 10/4/17
Note: (i)=Invited Speaker but not yet confirmed 

Smart Phone Storytelling Video Production Workshop

(Fee: $195/pp for first 20 participants, $295 after.  Registration required.  Limited attendance, first come, first served. Open to eTourism Summit DMO/supplier attendees.Click here to register.)

Tentative Schedule

9:00 -10:00 am:  Orientation: Divide into groups that will be assigned to create a 60-90 second video based around one of three itineraries in San Francisco.

  • Introduction and Team Designations. Florian Hermann, CEO, HMS Global
  • Tips and Tricks for Shooting Videos. Anthony Bocquentin, CEO,  Barberstock
  • How to Create a Story—Storyboarding Advice. Ryan Thompson, CEO, Odyssey

10:00-10:30 am: Board Double decker which will drop teams at six locations. Tour of San Francisco where each group will alight at a designated stop to shoot their smartphone video while touring iconic San Francisco sites.

10:30 am -12:00 pm: Storyboarding and Shooting. Upon arrival to the location, team director will create a “shot list”.  At least one of those videos should be 15 seconds max for Snapchat or Instagram stories. Anthony, Ryan, Emile and Florian will visit each group to observe and provide suggestions.

12:00 pm: Each group will take an Uber back to the hotel (a promotion code will be provided).

12:30-2:00 pm:  Meet back at hotel for Lunch sponsored by Sojern.  Transfer videos to  each group’s laptop during the lunch.

2:00-4:00 pm: Video Editing using iMovie App. Video editors will help the groups to edit, add superscript and music.

4:00-5:00 pm: Show and Tell each Video and Group Feedback

5:10 pm:   Bus Departure for Evening Reception

5:30-7:00 pm: Reception at Chefsfeed  ChefsFeed is an influencer marketing platform that connects brands with 2000 of the country’s top chefs who can help develop influencer campaigns around culinary tourism. Some of their top chefs will prepare tastes of local flavors and drinks will be served from around the country at their headquarters.

Crew Leaders: Ryan Thompson, CEO, Odyssey; Anthony Bocquentin, CEO, Barberstock Systems, Emile Bokaer, Founder, Dog Patch Films, Florian Hermann, CEO, HMS Global

VIP Day for CMOs and CEOs

(Fee: $195/pp.  Registration required.  Limited attendance, first come, first served. Open to eTourism Summit DMO/supplier attendees who are CMOs or CEOs. Click here to register.) 

9:00 am: Meet in hotel lobby to walk as a group to San Francisco Travel headquarters for sessions (One Front Street, Suite 2900. About 15 minute walk.)

9:30 – 10:15 am: What Does Google See for the Future of Travel? A chance for senior marketing executives to ask questions and enter into a discussion with a member of Google’s travel vertical team with a strong understanding of DMO’s. Presenter: Kyle Duffy, Senior Lead – Travel, Google

10:15 – 11:00 am: Informed Insights into the Future of Digital Marketing. A unique perspective as Will Seccombe, former CEO of Visit Florida and current President of Content Travel, will discuss his perceptions as to Virtual Reality, Augmented Reality, Mixed Reality, Artificial Intelligence and even Block Chain will affect the DMO Industry.

11:15 am – 12:15 pm: How to Manage Millennials. Attracting, retaining and managing millennial employees is a vexing problem for many tourism marketing organizations. Presenter: Marti Grimminck, Founder and CEO, International Connector, which manages a community of 150,000 millennials.

12:15 – 1:45 pm: Lunch at SF Travel

2:00 – 3:15 pm:  A facilitated discussion (without vendors) in which participants address the various pain points they face:

  • How to structure your digital department.
  • What new digital tools have you found most useful?
  • How do you prove incremental ROI?
  • Who are your favorite new vendors and why?

3:15: Bus Pick Up for transport to tour of Airbnb Headquarters 

3:45 – 4:00 pm: Arrival and check-in at Airbnb

4:00 – 4:30 pm:  Update on Airbnb’s tax compliance efforts and how destinations can use Airbnb’s Trips and Experiences to their advantage. Presenter: Cynthia Wang, Global Public Policy Manager, Airbnb

4:30 – 5:15 pm: Tour of Airbnb Headquarters.

5:15 pm: Bus Pick Up for evening reception.

5:30 – 7:00 pm: Reception at ChefsFeed. ChefsFeed is an influencer marketing platform that connects brands with 2000 of the country’s top chefs who can help develop influencer campaigns around culinary tourism. Some of their top chefs will prepare tastes of local flavors and drinks will be served from around the country at their headquarters.

7:00 pm:  Bus return to hotel

Will Seccombe
Cynthia Wang
Anthony Bocquentin
Ryan Thompson
Kyle Duffy
Marti Grimminck

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