Oct. 18 - 19, 2017 — San Francisco, CA

Oct. 17: Pre-Conference Activities

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17 Oct 2017

Oct. 17 Optional Pre-Conference Activities

Agenda is subject to change. Updated 9/6/17
Note: (i)=Invited Speaker but not yet confirmed 

Smart Phone Storytelling Video Production Workshop

(Fee: $195/pp for first 20 participants, $295 after.  Registration required.  Limited attendance, first come, first served. Open to eTourism Summit DMO/supplier attendees.Click here to register.)

Tentative Schedule

9:00 – 10:00 am: Orientation and divide into groups that will be assigned to create a 60-90 second video based around one of three itineraries in San Francisco.

10:00 am – 12:00 pm: Climb aboard a double decker bus for a tour of San Francisco where each group will alight at a designated stop to shoot their smartphone video while touring iconic San Francisco sites.

12:30 – 2:00 pm: Lunch (location TBA)

2:00 – 3:30 pm: Turning rough footage into video, editing tips and tricks to make your video work.

3:30 – 5:00 pm: Show and Tell for each group to present their videos.

Crew Leaders: Ryan Thompson, CEO, MakeStoriesHuman.com; Anthony Bocquentin, President, Barberstock Systems; Emile Bokaer, Chief Filmmaker, Dogwatch Films

5:30 – 7:00 pm: Reception at ChefsFeed. ChefsFeed is an influencer marketing platform that connects brands with 2000 of the country’s top chefs who can help develop influencer campaigns around culinary tourism. Some of their top chefs will prepare tastes of local flavors and drinks will be served from around the country at their headquarters.

VIP Day for CMOs and CEOs

(Fee: $195/pp.  Registration required.  Limited attendance, first come, first served. Open to eTourism Summit DMO/supplier attendees who are CMOs or CEOs. Click here to register.) 

9:00 am: Transfer to San Francisco Travel headquarters for sessions

9:30 – 10:15 am: What Does Google See for the Future of Travel? A chance for senior marketing executives to ask questions and enter into a discussion with a member of Google’s travel vertical team with a strong understanding of DMO’s. Presenter: Kyle Duffy, Senior Lead – Travel, Google

10:15 – 11:00 am: Informed Insights into the Future of Digital Marketing. A unique perspective as Will Seccombe, former CEO of Visit Florida and current President of Content Travel, will discuss his perceptions as to Virtual Reality, Augmented Reality, Mixed Reality, Artificial Intelligence and even Block Chain will affect the DMO Industry.

11:15 am – 12:15 pm: How to Manage Millennials. Attracting, retaining and managing millennial employees is a vexing problem for many tourism marketing organizations. Presenter: Marti Grimminck, Founder and CEO, International Connector, which manages a community of 150,000 millennials.

12:15 – 1:45 pm: Lunch (location TBA)

2:00 – 3:30 pm:  A facilitated two-hour discussion (without vendors) in which participants address the various pain points they face:

  • How to structure your digital department.
  • What new digital tools have you found most useful?
  • How do you prove incremental ROI?
  • Who are your favorite new vendors and why?

3:30 – 4:15 pm: Tour of Airbnb Headquarters 

4:15 – 5:15 pm:  Update on Airbnb’s tax compliance efforts and how destinations can use Airbnb’s Trips and Experiences to their advantage. Presenter: Cynthia Wang, Global Public Policy Manager, Airbnb

5:30 – 7:00 pm: Reception at ChefsFeed. ChefsFeed is an influencer marketing platform that connects brands with 2000 of the country’s top chefs who can help develop influencer campaigns around culinary tourism. Some of their top chefs will prepare tastes of local flavors and drinks will be served from around the country at their headquarters.

Cynthia Wang
Kyle Duffy
Marti Grimminck

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