This was last year’s look ahead. Digital Media Travel Trends for DMOs in 2018 Part One: Bigger themes in social and digital media—Macro Trends. Part Two: Trends pertinent to digital destination marketing—Micro Trends. Part Three: Share your comments. Macro Trends 1. The digital duopoly: Facebook and Google account for 84% of global digital media and they’re growing at... Read More
Post-eTourism Summit 2017 Survey results are in and here’s what you said about the top takeaways from the October conference. We also asked what keeps you up at night and who killed it onstage. Several attendees summed up takeaways and challenges pretty succinctly with the identical response: “Video, video, video.” Read more here.
Need to talk to the boss? (We can save you some time.) Modify this template of a letter to suit your needs if you’re still convincing the boss to get you registered to attend the 18th Annual eTourism Summit. There are four areas in <brackets> that you will want to customize. *** SUBJECT LINE: I’d like to attend... Read More
To take a look at the 30-plus proposed sessions for the 18th Annual eTourism Summit in San Francisco in October, as published in our community newsletter The Travel Vertical, click here.
Take a sneak peek at the sessions we are working on for eTS LABS in Philadelphia on March 14-15, 2017. Agenda tracks will cover Content Marketing, Visual Storytelling, Training (for DMO staff transitioning from traditional to digital marketing), and General Session. More than half the topics are sourced from comments by attendees at eTourism Summit and... Read More
John Mangano, Sr. VP of comScore, opens with “The State of Digital Media in Travel.” Following his address, DigMe Summit in Philadelphia on April 13-14, 2016, presents 17 state-of-the-union-style talks — none more than 15 minutes — on everything from the state of attribution to the state of viewability. Read about the Facebook and Instagram Certification Workshop, the... Read More
Talk about learning on the job! DigMe ’16 highlights include a customized DMO Facebook Certification Workshop, a Genius Bar, a live UX Website Testing Panel and a Tourism Marketing Campaign Hack. Two days of interactive sessions at DigMe ’16, the sister conference of eTourism Summit, provide a value-packed program for DMOs and their digital media partners. DigMe ’16 Highlights Facebook... Read More
While they may lack the measurements and glamour of Gisele Bundchen, the producers of eTourism Summit will introduce new types of super models to the runway when DigMe ’16 convenes in Philadelphia on April 13-14, 2016. ROI models in the lineup These will be Branding models, social media ROI models, programmatic attribution models, content marketing... Read More
This year’s DigMe program is becoming a Three Ring Circus—and that’s what’s needed to provide the inside information AND the right experts who will help you advance in your career as a professional digital marketer. In addition to the ongoing conference sessions in Philadelphia on April 13-14, 2016, we’ve created concurrent customized opportunities: On the DigMe ’16... Read More
Preview: DigMe ’16 Agenda – Day One – April 13, 2016 WTF: WELCOME TO FACEBOOK & INSTAGRAM WORKSHOP AT DIGME ‘16 9:00 – 9:45 a.m. – The Future of Tourism Marketing on Facebook & Instagram – Kelly Frailey, Facebook | Instagram 9:45 – 10:30 a.m. – Building Impactful Creative... Read More