Oct. 10 -11, 2018 — San Francisco, CA
18 Oct 2017
3:40 pm-4:40 pm
Metro Ballroom II

Track 2: Show and Tell: It’s Strategic

  • Announcing the Visual News Release. The trusty news release is being transformed by video, Instagram photography and other visual tools that render it more useful to today’s new media. Presenter: Ryan Callison, Director of Marketing and Communications, Visit Frisco
  • Can DMOs Play a Role in the Google Content Landscape? Google is launching a new program and has piloted it with Miles Partnership and Visit St. Pete/Clearwater and Branson CVB. The program enables destination marketers to review and contribute content across Google platforms such as street view and trips so that destinations can claim credit for interactions triggered outside their own websites. Presenters: Nate Huff, Senior Vice President, Miles; Liz Mabe, Director of Digital Marketing, Branson CVB