Oct. 10 -11, 2018 — San Francisco, CA
18 Oct 2017
3:15 pm-3:35 pm
Metro Ballroom I

Track 3: How we Integrated Influencers into our website Strategy

Influencers are the new faces and biggest advocates of Reno Tahoe’s new integrated marketing campaign, from billboards to social media. Influencers even shaped the design and strategy of a new influencer-oriented website, and the results were exponential. Presenter: Christina Erny, Director of Digital Marketing, Visit Reno-Tahoe; with insights from Jarrod Lopiccolo, CEO and Co-Founder, Noble Studios, the digital marketing agency