Oct. 10 -11, 2018 — San Francisco, CA

James Zale

VP Digital Strategy


As vice president of digital strategy at VISIT PHILADELPHIA, James Zale oversees strategy for the company’s digital platforms, centered on flagship websites visitphilly.com and uwishunu.com. Since joining Visit Philadelphia in 2002, Zale has held several positions in Visit Philadelphia’s Web Department before rising to vice president in 2011. Under his watch, both websites have seen dramatic growth in visitation and impact, and Visit Philadelphia has become an industry leader for online destination marketing. In 2016, Visit Philadelphia websites reached record web visitation of 20 million visits, helping boost the destination’s image and buzz to new levels.

All session by James Zale