by Matt Swenson | Mar 7, 2024 | accessibility, DMOs, Social Media, Travel Industry
When Ashlie Beede, director of marketing for Explore Branson, organized for Disability and Mental Health Advocate Aspen Baxter to visit Branson, Mo., she didn’t know what to expect. “It was an experiment,” Beede admits. “Thankfully, it was a great experience.” Baxter,...
by Matt Swenson | Mar 1, 2024 | Data, DMOs, Social Media, Storytelling, Travel Industry
Hundreds of submissions have been narrowed down to an elite list of finalists for the 2024 eTSY Awards. Each entry reflected the best innovation and creativity employed by Tourism Marketing Organizations to draw visitors. Winners will be announced on April 4, during...
by Matt Swenson | Feb 7, 2024 | DMOs, Travel Industry
VisitLEX is going above and beyond in launching its latest marketing campaign targeting extraterrestrial visitors. The CVB worked with a team of scientists and scholars from Lexington, KY., to beam a message toward potentially habitable planets in the TRAPPIST-1 solar...
by Matt Swenson | Feb 7, 2024 | DMOs, People, Sustainability
As a former NFL cheerleader, Kara Franker is accustomed to rooting for the home team. In the DMO world, few do so with more passion than the CEO of Visit Estes Park. As the base for many visitors to Rocky Mountain National Park, the destination has a home field...
by Matt Swenson | Feb 6, 2024 | DMOs, Storytelling
Amidst a steady stream of top-name brands advertising during the 2023 World Series, Hattiesburg, MS, stepped up the plate. The destination–the third-largest in Mississippi–made the daring move to go national with its “Baseburg” campaign, banking on its love for...
