by eTourism Summit | Oct 28, 2020
Learn about how Visit Park City has developed a digital strategy to reach travelers in the UK, Australia, Brazil and Mexico at a shoestring marketing budget. By applying data-driven content tactics, Facebook/Instagram and Google can help you find the right global...
by eTourism Summit | Oct 26, 2020
The thread of a destination is in the people, culture, and vibe of the area. Since COVID, there has been a natural shift towards local outreach where historically, the focus of DMOs and CVBs has been on attracting leisure & business travelers. However, empowering...
by eTourism Summit | Oct 26, 2020
Frank Vertolli, Co-Founder and Managing Partner of Net Conversion, discusses the value of first-party data and why it is becoming increasingly important. As a travel marketer, learn how and why you should be collecting this information today and the best practices...
by eTourism Summit | Oct 26, 2020
DMOs are inundated with data. While data can provide insights and information on what has happened, it does not always provide a holistic view of what to do next. This session will tell the story of how Visit Salt Lake used data intelligence to change government...
by eTourism Summit | Oct 22, 2020
The tourism industry has been hit hard by COVID-19, forcing destinations to cut programs and scale back. But It’s also provided DMOs with an opportunity to rethink their strategies and investments. In this session, Simpleview will share a few examples of how...
