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First-Party Data and Why You Should Always Want More

Frank Vertolli, Co-Founder and Managing Partner of Net Conversion, discusses the value of first-party data and why it is becoming increasingly important.  As a travel marketer, learn how and why you should be collecting this information today and the best practices...

Rethinking Your Strategy During COVID

The tourism industry has been hit hard by COVID-19, forcing destinations to cut programs and scale back. But It’s also provided DMOs with an opportunity to rethink their strategies and investments. In this session, Simpleview will share a few examples of how...