Monday, November 9, 2020
3:00 pm - 3:20 pm
A Case Study: Data and Audience Sharing with Conversions
This program features a case study on a northern Michigan resort – Crystal Mountain Resort – and how we leveraged their in-house resort reservation data to build custom and lookalike audiences and then leveraged audiences built from specific pages on the Traverse City DMO website. We have examples of how each audience performed in terms of conversion along with campaign creative and retargeting ads. We also have pixel data on conversions and can explain the process of using offline conversions to determine direct revenue from the campaign.
- Dave Serino, Founder & Chief Strategist, TwoSix Digital