Down For Whatever, Just Not Right Now: Timely Marketing to Passion Points
Going to the beach and taking hikes in state and national parks were so last summer. Ski resorts are facing complications. There’s limited access to museums; live sports and cultural performances are unlikely to be open at all. So how do urban and suburban destinations market to people’s passions in the post-Covid reality?
- Patrick Harrison, Chief Marketing Officer, Visit Tampa Bay
- Rachel-Jean Firchau, Head of Tourism, Customer Success, Nativo
- Richard Peterson, President & CEO, U.S. Cultural & Heritage Marketing Council
- Scott Rose, Sr. VP, Chief Marketing Officer, ZooTampa at Lowry Park