The Next Frontier for Digital Media Attribution: A Connected TV Case Study with Utah and Love Communications
We will discuss how some digital metrics have continued to mislead the travel and tourism industry and how to leverage your partners to help quantify success. Lastly, we will take a deep dive into the future of CTV Advertising, why it’s important to differentiate your CTV campaign from your Traditional TV campaign, and what success metrics can be used to report back to your stakeholders.
Presenter: Jonathan Smithgall, Director of Online Marketing, Love Communications
Matt Clement, VP, Marketing & Business Development, Arrivalist