Measuring Campaign Success: Location, Travel Suppliers, and Transaction Third-party Partners Demystified
More so than ever marketers must be able to show that an investment in media drove actual visitation. What tools are available to you today, how do they work, what do they capture, and what don’t they. In this session, we will hear from the vendors themselves, ask the tough questions, and see how they stack up and at the same time delve into how they are evolving their product to adhere to the ever-evolving privacy restrictions.
- Gray Lawry, VP, Strategy & Insights, Miles Partnership