Monday, November 9, 2020
4:20 pm - 4:35 pm

Finding a Data Unicorn to Make Your Case- Mining Data Intelligence as Currency for Policy and Budget Changes: Salt Lake City’s Convention District

DMOs are inundated with data. While data can provide insights and information on what has happened, it does not always provide a holistic view of what to do next. This session will tell the story of how Visit Salt Lake used data intelligence to change government policy and increase funding for their hardest hit district. Though the State of Utah and the outskirts of Salt Lake City were recovering fairly well, the Convention Center District’s visitor economy was decimated. Through quick and agile leadership and armed with Entrada analytics, VSL improved the experience for the visitor and bettered the lives of the residents who live and work downtown.


  • Ted Sullivan, CMO, Entrada Insights