Tuesday, November 10, 2020
10:45 am - 11:00 am

How DMO’s Can Drive Performance-based Outcomes Through Consumer Identity

There’s no denying the damage and uncertainty COVID-19 has brought upon the tourism industry and local economies. DMOs need to adapt to today’s new normal and the future, to deliver results that meet and exceed stakeholder expectations. Now is the time to enact change. What you’ll learn in this session:

  • Marketing strategies that lead to clear, demonstrable ROI for your community
  • Rethink your role as DMOs—moving from simply marketing to management
  • Specific action items to help ground your efforts and kickstart your evolution
  • How to rethink your metrics and prove impact
  • Insights from other destination marketers on their COVID challenges and successes