Tuesday, November 10, 2020
2:55 pm - 3:10 pm

Laying a Foundation: How Empowering Your Locals Impacts Future Travelers

The thread of a destination is in the people, culture, and vibe of the area. Since COVID, there has been a natural shift towards local outreach where historically, the focus of DMOs and CVBs has been on attracting leisure & business travelers. However, empowering locals has and will always be a strong tactic to entice future travelers to visit. This panel will describe a foundation upon which including a local marketing component into your long term paid and organic strategy can effectively impact future visitation.