Wednesday, October 14, 2020
1:00 pm

NYC & Company Keynote: Grass Roots Recovery: Doubling Down on Community

Community and tourism are inextricably linked. New York City gives us the best example of a mega-sized destination taking a micro-sized granular approach to re-building through public and private community partnerships, beginning with residents as the foundation. Building strong partnerships in tough times will benefit the destination in good times to come. 


  • Elan Cole, Executive Creative Director, NYC & Company
  • Nancy Mammana, Chief Marketing Officer, NYC & Company