Podcasts for Destinations: Why and How to Tell Your Story with a Growing Medium
Podcasts are one of the fastest growing mediums and by their nature are fantastic for storytelling. However, the barrier to entry can seem daunting for a destination that wants to explore new ways of getting their story out to new audiences. In this presentation we’ll share the story of how Visit Beaufort, SC, and Relic Agency came together to create the Inner Coastal Podcast. We’ll touch on why podcasts make sense for destinations, the hurdles to overcome, and how to get started in an efficient manner.