November 9-10, 2020 — Orlando, FL
Tuesday, November 10, 2020
9:50 am - 10:10 am

Proving Impact: Life Without a Destination Organization:

Many are the elected officials who, presented with the impact of their DMO, have replied with a terse, “But visitors would come here anyway.” In this session, you’ll hear about one destination that leveraged the Tripadvisor Insights Platform to show:
  • The difference in impact between travelers who “came anyway” vs. those specifically targeted by the Destination Organization,
  • How they turned travelers to competitive destinations into “destination loyalists” for their own destination, and
  • The direct impact of their advertising on the restaurant and attraction categories.


  • Steven Paganelli, Group Head of Destination Marketing, Americas, Tripadvisor, LLC