Tuesday, October 8, 2019
3:15 pm - 3:30 pm

Why “Montgomery County” Doesn’t Work: Re-imaging Your Destination Brand Story

Building a unique identity is no easy task In today’s highly competitive market. In fact, effective differentiation is one of the main challenges facing destination marketers.  But stories connect us. Drama, engagement, and emotions are what people need to remember and trust your brand and data is one of the keys to developing good content and ultimately telling a story that resonates. In this presentation, learn how to uncover your hidden gems and re-imagine your destination’s brand story to attract more visitors.

Presenter: Ed Harris, Chief Marketing Officer, Valley Forge Tourism & Convention Board