Monday, November 9, 2020
3:40 pm - 3:55 pm

Rethinking Your Strategy During COVID

The tourism industry has been hit hard by COVID-19, forcing destinations to cut programs and scale back. But It’s also provided DMOs with an opportunity to rethink their strategies and investments. In this session, Simpleview will share a few examples of how destinations are using data to adapt their marketing strategies.


  • Paul McLeod, Director of Business Intelligence, Simpleview