November 9-10, 2020 — Orlando, FL
Monday, November 9, 2020
3:50 pm - 4:10 pm

Rethinking Your Strategy During COVID

The tourism industry has been hit hard by COVID-19, forcing destinations to cut programs and scale back. But It’s also provided DMOs with an opportunity to rethink their strategies and investments. In this session, Simpleview will share a few examples of how destinations are using data to adapt their marketing strategies.


  • Katie Cook, Digital Marketing Strategist, Simpleview
  • Paul McLeod, Director of Business Intelligence, Simpleview

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