Tuesday, November 10, 2020
11:30 am - 11:45 am

First-Party Data and Why You Should Always Want More

Frank Vertolli, Co-Founder and Managing Partner of Net Conversion, discusses the value of first-party data and why it is becoming increasingly important.  As a travel marketer, learn how and why you should be collecting this information today and the best practices for applying it in the future.
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