Tuesday, November 10, 2020
11:30 am - 11:45 am
First-Party Data and Why You Should Always Want More
Frank Vertolli, Co-Founder and Managing Partner of Net Conversion, discusses the value of first-party data and why it is becoming increasingly important. As a travel marketer, learn how and why you should be collecting this information today and the best practices for applying it in the future.
- Frank Vertolli, Co-Founder, Net Conversion