Shifting Your Brand Positioning When “Culture, Shopping, Dining, & Fun for the Whole Family” Disappears
Every destination needs to take a good, long look at brand promise. Update your website, content, social messaging and advertising only after you’ve done a meaningful brand audit. Do you know how and where to begin?
- Matt Borud, Marketing and Innovation Administrator, Idaho Commerce
- Ali Daniels, SVP/CMO, Visit Seattle
- Allison Schult, Chief Navigator, Mile Marker 630
- Adam Stoker, President & CEO, Relic
Sponsored by Relic