November 9-10, 2020 — Orlando, FL
12 Oct 2020
1:00 pm

Your Target Traveler Has Changed: How Do You Reach Them Now?

The travel landscape has changed drastically, and who used to come to your destination is probably not the same as those coming to your destination now, or booking a trip in the near future. So, who is your new target audience and how do you reach them? Hear the latest data from Expedia Group on traveler sentiment and learn more on how to best reach them with the right message at the right time.


  • Valerie Bradley, Vice President of Marketing, Visit Macon
  • Ed Harris, President & CEO, Discover Lancaster
  • Matt Hansen, Director, Business Development, Expedia Group Media Solutions

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