With Scarcity, Comes Clarity
“2021 Marketing Plan”: Those are three scary words, right? But this is your mission should you choose to accept it. We’re facing an economic and health crisis all at once. Although “unprecedented” was the cliché of 2020, we don’t yet know if “recovery” will be the keyword for 2021. What we do know is that scarcity brings clarity: We are challenged to figure out how we can be frugal, how we can be prudent, and above all, how we can gain trust.
- Gathan Borden, Vice President of Marketing, VisitLEX
- Justin Bresler, VP, Marketing & Business Development, Visit Denver
- Laura Libby, Senior Vice President, Miles Partnership
- Staci Mellman, CMO, Visit Florida