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Let’s Build a Website! (But first, Research)

Discover Puerto Rico, the island’s first-ever Destination Marketing Organization, was born with no first-party research. Tasked with the momentous challenge of building a new website with the most aggressive timeline in the history of ever, Discover Puerto Rico relied...

Utah: A Love Story Between Content and Conversion

Less than 10% of all travelers visit DMO websites, so how can DMOs expect to impact destination awareness and visitation on the web? Come find out how Utah Office of Tourism, in partnership with Love Communications and Nativo, uses content creation and syndication to...

From One Persona to Another, a Fort Worth Case Study

A case study showcasing how persona-based marketing was deployed at the beginning of a campaign to ensure the targeting was spot on.  We’ll walk you through the development of the personas & how they are utilized to create highly targeted digital marketing....

Rethinking Personas: The Kaleidoscope Effect

Cultural and societal norms are fragmenting at breakneck speed.  Traditional, monolithic identities are shattering, morphing into kaleidoscopic forms amid an explosion of individual expression.  Is your digital marketing framework ready? Presenter: Tedd Evers, Founder...