2019 eTourism Summit Presentations

The presentations are linked within the session title, or if multiple presenters, linked to their name. As you will see, there are some presentations missing because we are waiting to collect it from the presenter or the presenter is unable to share because of privacy clauses.

October 8
TRACK 1 – Pivoting from Personas to Personal

Alexa, Why Should DMOS do Voice Apps?
Mandi Cox, Account Director, Sparkloft Media

Amelia Island’s Visitor Guide Comes to Life
Ryan Thompson, Senior Vice President, Miles Partnership

Your Baby is Ugly – Rapid Fire Website Reviews: Customer Focus (no presentation deck; live demo)
Tim Ash, Marketing Keynote, Trainer and Advisor, TimAsh.com

Fix it Now. Digital Accessibility is Only Fair and It’s Easy to Do
Mark Everton, CEO, Visit Oakland
Rennie Leon, Director of Product Marketing and Communications, Simpleview
Ty d’Amore, Vice President of Strategic Partnerships, Audioeye

Let’s Build a Website! (But First, Research)
Leah Chandler, Chief Marketing Officer, Discover Puerto Rico
Erin Francis-Cummings, President & CEO, Destination Analysts

Utah: A Love Story Between Content and Conversion
Becky Keeney, Operations and Marketing Manager, Office of Tourism, Utah Governor’s Office of Economic Development
Hannah Saunders, Digital Media Manager, Love Communications
Rachel-Jean Firchau, Travel Lead for Client Success, Nativo

From One Persona to Another, A Fort Worth Case Study
Mya Surrency, Co-Founder, Digital Edge Marketing
Hillary Dupriest, Content Coordinator, Visit Fort Worth

Rethinking Personas: The Kaleidoscope Effect
Tedd Evers, Founder & CEO, TripTuner

TRACK 2 – Video, Video, Video

Lights, Camera, Inter-Action
Marika Roque, COO, KERV Interactive
Andrew O’Connor, Associate Director, Content Marketing, Destination DC

So Advanced, It’s Easy: Launching Social Display Ads with Spaceback
Casey Saran, Co-founder & CEO, Spaceback
Zeek Coleman, Interactive Marketing Manager, Visit Savannah

Building a Lasting Narrative for Your City
Mellie Lutz, Director of Marketing, Visit Seattle

Pioneering Interactive Video with Visit Saint Paul
Caroline Ponessa, Digital Media Manager, Visit Saint Paul
Ben Hatala, COO, Clicktivated

Brilliant Basics and Beyond on Facebook
Elise Trivers, Social Media Manager, Visit Denver

Just Make it Fun: How to Get the Click-Throughs You Deserve
Greg Murtha, President, Xplorit Virtual Technologies
Erica De La Rosa, Senior Communications Coordinator, New Orleans & Company

Video Strategy that won’t Leave Your Consumers Salty in 2020
Amelia Johnson, Digital Producer, Visit St. Pete Clearwater
James Johnson, VP, Account Planning, Exponential
Brianne Maciejowski, Director of Video/Film and Executive Producer, Miles Partnership

Not Your Average Travel Content: How to Make Place-Based Videos that Stand Out and Win Awards
Ariel Azoff, Head of Partnerships, Atlas Obscura

Iguanas, Sharks & Drones: Birth of VR 2.0
Andre Miller, Director of Global Communications, Bahamas Ministry of Tourism & Aviation
Andrew Wilson, EVP and CMO, Atlanta CVB
Fabio Musio, Owner, 100 Digital Creativity

TRACK 3 – In Data We Trust

The Newest Destination Marketing Super Weapon: Cooperative Data
Brian Matson, Senior Director of Strategy & Education, TwoSix Digital

That was Quick: It’s Already Time to Unpack the Gen Z Traveler
Laura Fernandez, Director of Travel & Tourism, Pandora

I Can See Clearly Now: Driving Better Insights Using AI
Scott Schult, Executive Vice President of Marketing, Visit Myrtle Beach
Sanjay Patel, CEO, Datanautix Inc.

Don’t Re-Launch Your Website: Buffalo Niagara Case Study
Patrick Kaler, President & CEO, Visit Buffalo Niagara
Ronda Thiem, Senior VP of Business Development, Madden Media
Kristin Dialessi, Business Development Director, Madden Media

Take the Guesswork out of Measurement: How Visit Savannah is Using One-to-One Transactions to see the Complete Economic Impact of Its Digital Ad Spend
Zeek Coleman, Interactive Marketing Manager, Visit Savannah
David Chastain, National Sales Director in Travel and Tourism, Conversant

Our Time has Come: Experience This…Tours, Activities, Attractions
Douglas Quinby, Co-founder & CEO, ARIVAL

Dodge the Landmines with GDPR
Celine Guillou, Counsel, Hopkins & Carley

The Power of Tapping into the (Right) Data to See the (Whole) Picture
Derek Price, Director of Business Development, North America, Expedia Group Media Solutions

The Next Frontier for Digital Media Attribution: A Connected TV Case Study with Utah and Love Communications
Jonathan Smithgall, Director of Online Marketing, Love Communications

Learn How Visit Savannah Increased Visitation with Adara Market Monitor
Dave Bahlman, Vice President, Tourism and Hospitality Divison, Adara
Zeek Coleman, Interactive Marketing Manager, Visit Savannah

Temptation Destination
Myha Vo, Director of Research, Destination Analysts

TRACK 4 – Storytelling vs. Story Selling

Demystifying Influencer Marketing: How to Measure and Prove ROI
Jade Broadus, Vice President, Travel Mindset

All Roads Lead to Freedom: Reimagining Nevada Road Trips
Brenda Nebesky, Acting Director, Travel Nevada
Jarrod Lopiccolo, CEO & Co-founder, Noble Studios

Build a Website in 90 Business Days – Are You Crazy?!
Liz Mabe, Digital Marketing Director, Discover Puerto Rico
Lara Ortiz, Interactive Producer, Miles Partnership

Why Quirky Works: Giving Your Content Strategy a Sense of Humor
Spud Hilton: Travel Writer, Podcast Host, Speaker and Consultant

Why “Montgomery County” Doesn’t Work: Re-Imaging Your Destination Brand Story
Ed Harris, Chief Marketing Officer, Valley Forge Tourism & Convention Board

26 Stories to Change the Face of Atlanta: BBQ, Hip Hop, Soccer & Street Art
Lily Leiva, Director, Digital Innovation & Strategy, Atlanta CVB
Mandi Cox, Account Director, Sparkloft Media

Quit Crying Over Organic Reach. It’s Over. Get Over It.
Brian Matson, Senior Director of Strategy & Education, TwoSix Digital

Pull Up a Chair: VisitPittsburgh’s New Marketing Campaign Built on a Welcoming Message and Broken Norms 
Tom Loftus, Chief Marketing Officer, VisitPITTSBURGH

Don’t be Afraid to Get Obsure! How to Build Destination Awareness by Leaning into the Unique and Curious
Patrick Kaler, President & CEO, Visit Buffalo Niagara
Ariel Azoff, Head of Partnerships, Atlas Obscura

Chasing Icebergs, Delivering Visitors is Fueled by Satellite Technology and UGC
Dan Holowack, Co-founder & CEO, Crowdriff
Amy Fisher, Digital Lead, Newfoundland and Labrador Tourism

General Session

Press the Damn Button: How to Create a Memorable Storytelling Strategy
Brian Fanzo, Founder & CEO, iSocialFanz

20 Years of Digital Tourism Marketing
Gray Lawry, Vice President, Strategy & Insights, Miles Partnership
Ryan Thompson, Senior Vice President, Miles Partnership

The Future’s so Bright I Don’t Need Shades, I Need Robots!
David Atkins, Principal, Digital DNA Infusion

Bright Shiny New Objects
Jay Kinghorn, Chief Digital and Analytics Officer, Co-founder, Entrada Insights
Michael Rucker, COO, OmniVirt
Casey Saran, CEO & Co-founder, Spaceback

Mad Men Meet Mad Scientists – Machine Learning for DMOS
Carolyn Corda, CMO, Adara
Andria Godfrey, Sr. Director of Customer Success of Tourism and Hospitality, Adara

What Does Your Destination Sound Like?
Allison Schult, Chief Navigator, Mile Marker 630
William Shockley, Musician/Songwriter, “Shockley & Fields”
Tommy Fields, Musician/Songwriter, “Shockley & Fields

The Power of Experiences to Shape a Destination (Cannot share presentation due to legal reasons)
Nayana RenuKumar, Experiences Policy Lead, Airbnb

Traveler Trends and Booking Behaviors: Actionable Insights for Travel Marketers
Jennifer Andre, Senior Director of Business Development, the Americas, Expedia Group

Three Ways to Get More Personal with Your Personalization Strategy
Robert Patterson, VP Marketing Technology, MMGY

LinkedIn is not a Jobs Site: The Case for Destination Marketers to Reach Travel Audiences on LinkedIn
Taisa Veras, Director of Social Media, NYC & Company
Andrew Phillips, Senior Account Executive Economic Development, International Trade & Investment, LinkedIn

Disrupt Your DMO Digital Marketing with Retail Insider Tips
Marla Johnson, President, Smart Media
Vitaly Pecherskiy, COO, StackAdapt
Kelly Zahery, Director of Sales, Valassis Digital
April Porchia, Client Development Director, Inmar
Catherine Fanone, VP of National Sales, GroundTruth

How Destination Marketers are Quantifying ROI and Economic Impact to Partners: A Tale of Passports, Trails, and Experience Marketplaces
Emilie Harris, Tourism Project Manager, Visit Houston
Mo Parikh, CEO, Bandwango

The Future of Facebook
Nicolet Morgan, Travel Lead, Global Business Group, Facebook

Revolutionizing Digital Co-Ops for DMOS to Deliver Total Economic Impact
Richard Black, VP of Vertical Advertising Sales, US, Sojern
Brian Smith, Senior Product Manager, Sojern

Take a Trip into the Future with TripAdvisor
Todd Skelton, Head of Destination Marketing Sales, Western US & Canada, TripAdvisor

How to Benefit from Public Private Partnerships, Even Without Dolly Parton
David West, Executive Director, Destination Marketing, Herschend Family Entertainment

The 7-Sentence Formula Behind Every Clear and Compelling Marketing Campaign
Scott Stiefvater, Executive Presentation Coach and my company: The (anti) Presentation Coach