We’re thrilled to announce the winners of the 2024 eTourism Summit eTSY Awards, unveiled during our monumental 25th anniversary celebration! Following careful consideration of hundreds of entries, these outstanding achievers have demonstrated unparalleled innovation and creativity in their efforts to attract visitors through marketing. Congratulations to all our 2024 eTSY winners, whose remarkable contributions have undoubtedly left an undeniable mark on tourism marketing.

The winners are:

Best Experiential Marketing Campaign

Surprisingly Savannah Pop-Up Events
Visit Savannah

Best Content Marketing Program

Palmetto Porch Podcast
Discover South Carolina

Best Emerging Technology Integration

Visit St. Pete/Clearwater Adara Digital Consortium
Visit St. Pete/Clearwater

Best Use of Sustainability and Social Responsibility

Costa Rica Unveiled: Pioneering Accessible Adventures with Wheel the World
Costa Rica Tourism & Wheel the World


Best Implementation of Tiktok/Reels In Marketing Campaign

You Gotta See What We See
Destination Toronto

Best Influencer Marketing Campaign

Summer Influencer Activation: Leveraging Social Influencers to Attract Emerging Audiences to Branson, Missouri
Branson CVB

Best Local Marketing Campaign

Milwaukee Theater District
Visit Milwaukee

Best Multichannel Marketing Campaign

Honestly, It’s Not For Everyone
Nebraska Tourism & Miles Partnership

Best Paid Search Campaign

Papillon Grand Canyon Helicopter Tours
Papillon Grand Canyon Helicopter Tours & Noble Studios

Best Partnership Marketing Campaign

Visit Tampa Bay

Best Social Media Campaign

Bringing the Albuquerque Balloon Fiesta to the World
Visit Albuquerque

Best Use of Innovative Marketing In A Campaign

Mitarry Best – As Created By AI
Visit Myrtle Beach

Best Use of Video

Stories of Wyoming’s Modern Explorers
Travel Wyoming

Best Viral Campaign

Pasadena as Taylor Swift Albums Branding Campaign
Visit Pasadena

Best Website

Yosemite Mariposa County Tourism Bureau
Noble Studios and Yosemite Mariposa County Tourism Bureau

Best Incorporation of Out Of Home In Marketing Campaign

Out-of-Home Advertising in Los Angeles
Visit San Diego

Best Email Marketing Campaign

Monthly Email Marketing
Discover Puerto Rico

Best User Generated Content Campaign

Steller UGC in Arizona
Visit Arizona

Have a story idea or want to be featured? Email Mattie Allen at mattie.allen@informa.com.

Subscribe to our newsletter here.