Hundreds of submissions have been narrowed down to an elite list of finalists for the 2024 eTSY Awards. Each entry reflected the best innovation and creativity employed by Tourism Marketing Organizations to draw visitors. Winners will be announced on April 4, during the final day of the eTourism Summit.

The finalists are:

Best Experiential Marketing Campaign

Pasadena Egg Hunt
Visit Pasadena

Eyes on Fort Myers – Fort Myers Webcam Network
Fort Myers – Islands, Beaches and Neighborhoods

Surprisingly Savannah Pop-Up Events
Visit Savannah

Best Content Marketing Program

Wildly Wyoming: The Ultimate Adventure Content Series with Travel Wyoming and Ford
Travel Wyoming

Palmetto Porch Podcast
Discover South Carolina

¿Listos? Let’s Go!
Visit Denver

Best Emerging Technology Integration

Visit St. Pete/Clearwater Adara Digital Consortium
Visit St. Pete/Clearwater

AD1 Global/Wyndham Orlando Resort

Best Use of Sustainability and Social Responsibility

Costa Rica Unveiled: Pioneering Accessible Adventures with Wheel the World
Costa Rica Tourism & Wheel the World

Visit San Luis Obispo

Celebrating Harriet Tubman’s Legacy: A Culturally Conscious Marketing Triumph for Cayuga County
The Cayuga County Office of Tourism in partnership with The Culturist Group

Best Implementation of Tiktok/Reels In Marketing Campaign

You Gotta See What We See
Destination Toronto

Storytelling with Short-Form Video for the Colorado Tourism Office
Colorado Tourism Office

Chefs of Albuquerque
Visit Albuquerque

Best Influencer Marketing Campaign

Summer Influencer Activation: Leveraging Social Influencers to Attract Emerging Audiences to Branson, Missouri
Branson CVB

My Fort Myers
Fort Myers – Islands, Beaches and Neighborhoods

Texas Wanderers
Visit Frisco

Best Local Marketing Campaign

The Unofficial Museums Campaign
Ottawa Tourism

Milwaukee Theater District
Visit Milwaukee

Discover Long Island

Best Multichannel Marketing Campaign

Winnipeg+ – A new “streaming service” for business events
Tourism Winnipeg

Honestly, It’s Not For Everyone
Nebraska Tourism & Miles Partnership

Encuentra tu Belicidad
Belize Tourism Board

Best Paid Search Campaign

Visit St. Pete/Clearwater SEM Performance Max Campaign
Visit St. Pete/Clearwater

Papillon Grand Canyon Helicopter Tours
Papillon Grand Canyon Helicopter Tours & Noble Studios

Best Partnership Marketing Campaign

Visit Tampa Bay

You Gotta See What We See
Destination Toronto

Live Life Limitless
Visit Mesa

Best Social Media Campaign

Bringing the Albuquerque Balloon Fiesta to the World
Visit Albuquerque

Experience Little Rock in Color
Little Rock CVB

Leveraging Social Media to Achieve Digital Excellence: The Discover Puerto Rico Story
Discover Puerto Rico

Best Use of Innovative Marketing In A Campaign

Mitarry Best – As Created By AI
Visit Myrtle Beach

A Small-Town Story of a Big-Time Event: the Journey of X Games 2023 Coming to Ventura
Visit Ventura

Instagram Stories Campaign to Engage Mobile Visitors
Las Vegas Convention and Visitors Authority

Best Use of Video

Explore Seattle Southside’s Curiously Wonderful Campaign
Seattle Southside Regional Tourism Authority

Stories of Wyoming’s Modern Explorers
Travel Wyoming

The Home on the Range Project: Celebrating 150 Years of Home on the Range
Kansas Tourism

Best Viral Campaign

Pasadena as Taylor Swift Albums Branding Campaign
Visit Pasadena

Old Town Ranch in Temecula Valley
Visit Temecula Valley

Best Website

Yosemite Mariposa County Tourism Bureau
Noble Studios and Yosemite Mariposa County Tourism Bureau

Visit San Luis Obispo
Noble Studios and Visit San Luis Obispo

Las Vegas Convention and Visitors Authority

Best Incorporation of Out Of Home In Marketing Campaign

“Authentically Albuquerque” Train Wrap
Visit Albuquerque

Out-of-Home Advertising in Los Angeles
Visit San Diego

Philadelphia 30th Street Station Domination
Destination DC

Best Email Marketing Campaign

Monthly Email Marketing
Discover Puerto Rico

12 Days of Holiday Giveaway
Visit Irving

Revitalizing Connection: Visit San Luis Obispo’s Strategic Email Campaign
Visit San Luis Obispo

Best User Generated Content Campaign

Steller UGC in Arizona
Visit Arizona

Have a story idea or want to be featured? Email Matt Swenson at matt.swenson@informa.com.

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