2024 Agenda

Connect eTourism will feature a mix of content led by thought leaders and travel experts focused on the future of tourism marketing + face-to-face appointments to push destination marketing forward.

Wednesday, Nov. 20

11:00 a.m. – 1:00 pm

Registration and Supplier Move-In

2:00 p.m.- 3:00 p.m.

Marketplace Appointments

It’s time to get down to business!

3:10 p.m.- 3:50 p.m.

Research & Travel Trends 2024 & Beyond

Presented by Expedia Group Media Solutions

4:00 p.m.- 5:00 p.m.

Marketplace Appointments

It’s time to get down to business!

6:30 – 8:30 p.m.

Opening Reception

Thursday, Nov. 21

8:00 a.m. – 9:00 a.m.

Networking Breakfast

9:10 a.m. – 10:50 a.m.

Marketplace Appointments

Meet your matches for one-on-one meetings that lay the groundwork for future business.

11:00 a.m. – 11:40 a.m.

Budget Maximization: Strategies to Secure Additional Marketing Funds

Discover proven strategies to elevate your destination marketing efforts and unveil the secrets to unlocking additional resources for your DMO. Learn how to leverage data analytics for informed decision-making, cultivate strategic partnerships, diversify funding sources, embrace innovative marketing channels, and effectively demonstrate ROI. When additional budget isn’t an option, learn how to effectively stretch the dollars that you do have to best benefit your organization. Join us to gain actionable insights and propel your destination marketing success to new heights.

11:50 a.m. – 1:00 p.m.

Networking Lunch | Round Table Discussions

1:15 p.m. – 3:30 p.m.

Marketplace Appointments

3:40 p.m.- 4:20 p.m.

AI Evolution: Leading Your Team Into The AI Era

Embrace AI’s role in destination marketing and learn to leverage it effectively. Join us to enhance AI literacy, discover opportunities, and ensure ethical practices. Master crafting AI prompts for capturing travelers and hitting your targets. Define key performance indicators (KPIs) for measuring AI’s impact on visitor satisfaction, engagement, revenue, and efficiency. Empower your team to lead in AI, driving innovation and success in destination marketing.


Friday, Nov. 22

8:00 a.m.- 8:35 a.m.

Networking Breakfast


8:40 a.m.- 9:40 a.m.

Navigating Data: The Future of Mobile Location Data

Dive into the transformative power of mobile location data, revolutionizing visitor insights, targeting, and engagement strategies. Learn to harness this cutting-edge technology to craft hyper-personalized campaigns, optimize visitor experiences, and drive tangible results. Join us at this session to navigate the evolving landscape of data-driven marketing and unlock new opportunities for your destination’s success. As a destination marketer, your role is crucial in strategy development and resource allocation to implement mobile location data initiatives. Learn how to most effectively serve as the bridge between the marketing team and other stakeholders, effectively communicating the value of these initiatives, and ensuring alignment with broader organizational priorities.

Presented by Datafy


9:50 a.m.- 11:15 a.m.

Marketplace Appointments


2023 Agenda

Wednesday, Nov. 1

2:30 p.m.-5:30 p.m.

Marketplace Appointments

It’s time to get down to business!

Thursday, Nov. 2

8:30 a.m. – 9:30 a.m.

The AI Revolution

Learn how artificial intelligence can work for you (and not the other way around).

Presenters: Lesly Simmons, Head of Community Innovation, AmazonGilad Berenstein, founder, Brook Bay Capital; Janette Roush, Executive Vice President, Marketing and Digital, New York City Tourism and Conventions; Moderator: Yeon Lee, CEO, SoftlyServed

10 a.m. – 12 p.m.

Marketplace Appointments

Meet your matches for one-on-one meetings that lay the groundwork for future business.

12 p.m. – 1:30 p.m.

Networking Lunch

In this eat-and-greet session, make new friends and build future business relationships while baking bread together.

1:35 p.m. – 2:45 p.m.

Presenting Data to Your Board

Presenters: Timothy Bush, Chief Marketing Officer, Visit Lake Charles; Edward Harris, President, Discover Lancaster; Donald Lilley Jr., Director of Technology and Business Intelligence, Visit Baltimore; Lauren Cleland, Director, Marketing & Data Intelligence, Visit Savannah; Lauren Rogers, Chief Experience Officer, Datafy

3 p.m. – 3:45 p.m.

Expedia MasterClass : Mastering Your Partnership with an OTA

Presented by Derek Price, Director, Business Development – North America, Expedia Group Media Solutions

4 p.m.-5 p.m.

Marketplace Appointments

Meet your future business partners today.

5:30 p.m.-7:30 p.m.

SalesForce Park Tour, Sponsored by Vibemap

Friday, Nov. 3

8:30 a.m.-11 a.m.

Alcatraz City Cruise

Experience the beauty, history, and infamy of Alcatraz Island on San Francisco Bay. Welcome to The Rock!

Sponsored by City Experiences for the Alcatraz Cruise