2024 Agenda
Wednesday, Nov. 20
11:00 a.m. – 1:00 pm
Registration and Supplier Move-In
1:15 p.m.- 3:00 p.m.
Marketplace Appointments
It’s time to get down to business!
3:10 p.m.- 3:50 p.m.
Budget Maximization: Strategies to Secure Additional Marketing Funds
Discover how to effectively demonstrate the ROI of destination marketing initiatives and secure the resources needed to drive success.
4:00 p.m.- 5:00 p.m.
Marketplace Appointments
It’s time to get down to business!
6:30 – 8:30 p.m.
Opening Reception
Thursday, Nov. 21
8:00 a.m. – 9:00 a.m.
Networking Breakfast
9:10 a.m. – 10:50 a.m.
Marketplace Appointments
Meet your matches for one-on-one meetings that lay the groundwork for future business.
11:00 a.m. – 11:40 a.m.
Building Community Support: Engaging Locals for Tourism Growth
Explore actionable methods for fostering strong community buy-in to boost tourism development. Uncover the keys to building meaningful partnerships, gaining local support, and leveraging community enthusiasm to enhance the appeal and sustainability of your destination.
3:40 p.m.- 4:20 p.m.
Beyond Cookies: Navigating the Future of Targeted Marketing
In the wake of evolving privacy regulations and technological advancements, the era of relying solely on cookies for targeted marketing is fading. Explore innovative strategies and emerging alternatives that promise to reshape the landscape of digital advertising. Discover how to adapt your marketing approach to maintain effectiveness, ensure compliance, and continue delivering personalized experiences to your audience in a cookie-less world.
Friday, Nov. 22
9:10 a.m.- 9:40 a.m.
AI Evolution: Leading Your Team Into The AI Era
There is transformative potential for AI technology to supercharge your destination marketing efforts. From personalized messaging to data-driven insights, explore how AI-powered solutions can revolutionize your campaigns, maximize reach, and drive visitor engagement and satisfaction.
2023 Agenda
Wednesday, Nov. 1
11:30 a.m.-2:15 pm
Registration and Supplier Move-In
2:30 p.m.-5:30 p.m.
Marketplace Appointments
It’s time to get down to business!
Thursday, Nov. 2
8:30 a.m. – 9:30 a.m.
The AI Revolution
Learn how artificial intelligence can work for you (and not the other way around).
Presenters: Lesly Simmons, Head of Community Innovation, Amazon; Gilad Berenstein, founder, Brook Bay Capital; Janette Roush, Executive Vice President, Marketing and Digital, New York City Tourism and Conventions; Moderator: Yeon Lee, CEO, SoftlyServed
10 a.m. – 12 p.m.
Marketplace Appointments
Meet your matches for one-on-one meetings that lay the groundwork for future business.
12 p.m. – 1:30 p.m.
Networking Lunch
In this eat-and-greet session, make new friends and build future business relationships while baking bread together.
1:35 p.m. – 2:45 p.m.
Presenting Data to Your Board
Presenters: Timothy Bush, Chief Marketing Officer, Visit Lake Charles; Edward Harris, President, Discover Lancaster; Donald Lilley Jr., Director of Technology and Business Intelligence, Visit Baltimore; Lauren Cleland, Director, Marketing & Data Intelligence, Visit Savannah; Lauren Rogers, Chief Experience Officer, Datafy
3 p.m. – 3:45 p.m.
Expedia MasterClass : Mastering Your Partnership with an OTA
Presented by Derek Price, Director, Business Development – North America, Expedia Group Media Solutions
4 p.m.-5 p.m.
Marketplace Appointments
Meet your future business partners today.
5:30 p.m.-7:30 p.m.
SalesForce Park Tour, Sponsored by Vibemap
Friday, Nov. 3
8:30 a.m.-11 a.m.
Alcatraz City Cruise
Experience the beauty, history, and infamy of Alcatraz Island on San Francisco Bay. Welcome to The Rock!
Sponsored by City Experiences for the Alcatraz Cruise
