Below you will find links to a PDF version of presentation from eTourism Summit 2016. Please click on the links in the far right column:
| Topic | Presenter | Presentation Link |
| OCT. 20, TRACK 1: | ||
| My Best Performing Content Marketing Activations…(By Budget Size) | Adam Johnson, Visit St. Paul | |
| Justin Bresler, Visit Denver | ||
| Jay Kinghorn, Utah Office of Tourism | ||
| Influencer Update: Welcome to the “Terrible Twos” | James Zale, Visit Philadelphia | |
| Carolyn Anderson, Visit KC | ||
| Carla Fiorito, Visit Houston | ||
| They Drank the Kool-Aid | Shea Carter, MMGY | Coming Soon |
| Introducing the Ultra-Short Video Portfolio for Audiences with Attention Spans Shorter than that of a Goldfish | Gathan Borden, VisitLex | PDF
(uploaded 11/8) |
| How Travel Marketers are Using the Newest Platforms: Canvas, Facebook 360, and Facebook Live to Create Exciting Results (Part I) | Adam Gerston, HYFN | |
| Show and Tell: Platform Marketing – Emerging Platforms for Marketing Travel to Deliver New Customers | Leroy Bridges, Visit St. Pete/Clearwater CVB | PDF
(uploaded 10/26) |
| Zeek Coleman, Visit Savannah | PDF
(uploaded 11/1) |
|
| Mark Rudyk, Newport Beach and Company | ||
| No Joke…Is Humor the Next Frontier in Content Creation and Distribution? | Joe Fullman, The Onion | Coming Soon |
| Adam Johnson, Visit St. Paul | ||
| New Out-of-the-Box Ways to Distribute Content | Katie Christof, Georgia Dept. of Economic Development | |
| Karen Kasprick, Destination BC | ||
| OCT. 20, TRACK 2: | ||
| The State of the Industry | Sandee Jordan, Simpleview | |
| Ross Borden, Matador Network | Coming Soon | |
| Katie Cook, Austin CVB and Mary Clare Davis, Get Smart Content | ||
| New Approaches to Social Media | Gray Lawry, Miles | PDF
(uploaded on 10/26) |
| Matthew Clement, Adara | ||
| Cree Lawson, Arrivalist | Coming Soon | |
| How Tourism Marketers are Using Snapchat to Reach New Audiences | Kate Talbot, Clippit | |
| James Zale, Visit Philadelphia | ||
| Christina Erny, Reno-Tahoe USA | ||
| The State of Messaging. Sedona Introduces America’s First Textable Visitors Center | Jennifer Wesselhoff, Sedona Chamber of Commerce and Tourism Bureau | |
| The Next Generation of Website Design | Jay Kinghorn, Utah Office of Tourism | |
| Gathan Borden, VisitLex | PDF
(uploaded 11/9) |
|
| Indy Goes All In – 100% All Digital All the Time | Jeff Robinson, Visit Indy | |
| Show and Tell Data Story Telling: Finding Data that Tells a Story | Steven Cook, Vermont Department of Tourism | Coming Soon |
| Cree Lawson, Arrivalist | Coming Soon | |
| Uber-Targeting: Are Look Alike Audiences the Next Big Thing in Marketing? | Brian Matson, TwoSix Digital | PDF
(uploaded 10/28) |
| How Travel Marketers are Using Facebook Live, 360 Video and Panoramic Images (Part II) | Leroy Bridges, St. Pete/Clearwater CVB | PDF
(uploaded on 10/26) |
| Dan Rosenbaum, San Francisco Travel | ||
| OCT. 20, TRACK 3: | ||
| An Overview: How DMOs Use Digital Marketing to Woo Meeting Planners | Mya Surrency, Digital Edge | |
| Jurek Lipski, Sparkloft Media | Coming Soon | |
| What Constitutes Content Marketing for Meeting Planners? | Andrew Wilson, Atlanta CVB | |
| Eric Thompson, Visit Salt Lake | PDF
(uploaded 11/5) |
|
| Stacie Granum, Visit Rapid City | ||
| Guerilla Marketing Tactics to Reach Meeting Planners Using Facebook and LinkedIn | Sheila Scarborough, Tourism Currents | |
| Thomas Galati, LinkedIn | ||
| The Content Blitz | Sarah Myers, Visit Park City/Mya Currency, Digital Edge | |
| How Visit Denver Coordinates Sales Staff with Digital Tools to Build Informational Relationships with Meeting Planners | Justin Bresler, Visit Denver | |
| Turf Wars! How Fort Worth Built a Bridge between Marketing and Sales to Activate a Digital Campaign to Meeting Planners | Sarah Covington, Fort Worth CVB | |
| OCT. 23, GENERAL SESSION | ||
| How Would You Present Story Telling Videos to Millennials? | Steve Loguidice and Jen Winston, Buzzfeed | PDF
(uploaded 11/3) |
| Joe Fullman, The Onion | Coming Soon | |
| State of AI: How AI (Artificial Intelligence) has the Potential to Transform Destination Marketing | Dan Holowack, Crowdriff | Coming Soon |
| Why Do People Share Travel Videos? | Erin Francis Cummings, Destination Analysts | Coming Soon |
| Personalization: The Tennessee Vacation MatchMaker Video | Brian Wagner, Tennessee Department of Tourism Development | |
| Megan Davey, VML | Coming Soon | |
| eTourism Summit Point/Counterpoint: Is the Lowly Banner Ad in Danger of Extinction? | Steven Paganelli, TripAdvisor | |
| Josh Collins, Williamson County CVB | PDF
(uploaded 10/26) |
|
| Here Today, Gone, eh…Today? | Brian Matson, TwoSix Digital | |
| Is the Future of Virtual Reality for Tourism Marketing a Daydream? | Jenny Thomassian, Google | Coming Soon |
| How Can Tourism Marketers Use Messaging Apps to Promote Their Products? | Aaron Babbie, Sparkloft Media | Coming Soon |
| New Software Uses AI to Help DMOs Drive Engagement | Matt Peters, Pandemic Labs | Coming Soon |
| It’s a Shit Show | Carrie Puffinbarger, Joplin CVB | |
| Mitch Whitten, Fort Worth CVB | ||
| Bright Shiny New Objects | Doug Miller, Chatbox | Coming Soon |
| Fynn Glover, RootsRated | ||
| Ben Hatala, Clicktivated Video | ||
| Judah Musick, Tagible Travel | ||
| Brandon von Guenthner, Prism | ||
| Luncheon Presentation: Expedia Media Solutions | Erica Eyring, Director, North America | |