2016 Presentations

Below you will find links to a PDF version of presentation from eTourism Summit 2016.  Please click on the links in the far right column:

Topic Presenter Presentation Link
OCT. 20, TRACK 1:
My Best Performing Content Marketing Activations…(By Budget Size) Adam Johnson, Visit St. Paul PDF
Justin Bresler, Visit Denver PDF
Jay Kinghorn, Utah Office of Tourism PDF
Influencer Update: Welcome to the “Terrible Twos” James Zale, Visit Philadelphia PDF
Carolyn Anderson, Visit KC PDF
Carla Fiorito, Visit Houston PDF
They Drank the Kool-Aid Shea Carter, MMGY Coming Soon
Introducing the Ultra-Short Video Portfolio for Audiences with Attention Spans Shorter than that of a Goldfish Gathan Borden, VisitLex PDF

(uploaded 11/8)

How Travel Marketers are Using the Newest Platforms: Canvas, Facebook 360, and Facebook Live to Create Exciting Results (Part I) Adam Gerston, HYFN PDF
Show and Tell: Platform Marketing –  Emerging Platforms for Marketing Travel to Deliver New Customers Leroy Bridges, Visit St. Pete/Clearwater CVB PDF

(uploaded 10/26)

Zeek Coleman, Visit Savannah PDF

(uploaded 11/1)

Mark Rudyk, Newport Beach and Company PDF
No Joke…Is Humor the Next Frontier in Content Creation and Distribution? Joe Fullman, The Onion Coming Soon
Adam Johnson, Visit St. Paul PDF
New Out-of-the-Box Ways to Distribute Content Katie Christof, Georgia Dept. of Economic Development PDF
Karen Kasprick, Destination BC PDF
OCT. 20, TRACK 2:
The State of the Industry Sandee Jordan, Simpleview PDF
Ross Borden, Matador Network Coming Soon
Katie Cook, Austin CVB and Mary Clare Davis, Get Smart Content PDF
New Approaches to Social Media Gray Lawry, Miles PDF

(uploaded on 10/26)

Matthew Clement, Adara PDF
Cree Lawson, Arrivalist Coming Soon
How Tourism Marketers are Using Snapchat to Reach New Audiences Kate Talbot, Clippit PDF
James Zale, Visit Philadelphia PDF
Christina Erny, Reno-Tahoe USA PDF 
The State of Messaging. Sedona Introduces America’s First Textable Visitors Center Jennifer Wesselhoff, Sedona Chamber of Commerce and Tourism Bureau PDF
The Next Generation of Website Design Jay Kinghorn, Utah Office of Tourism PDF
Gathan Borden, VisitLex PDF

(uploaded 11/9)

Indy Goes All In – 100% All Digital All the Time Jeff Robinson, Visit Indy PDF
Show and Tell Data Story Telling: Finding Data that Tells a Story Steven Cook, Vermont Department of Tourism Coming Soon
Cree Lawson, Arrivalist Coming Soon
Uber-Targeting: Are Look Alike Audiences the Next Big Thing in Marketing? Brian Matson, TwoSix Digital PDF

(uploaded 10/28)

How Travel Marketers are Using Facebook Live, 360 Video and Panoramic Images (Part II) Leroy Bridges, St. Pete/Clearwater CVB PDF

(uploaded on 10/26)

Dan Rosenbaum, San Francisco Travel PDF
OCT. 20, TRACK 3:
An Overview: How DMOs Use Digital Marketing to Woo Meeting Planners Mya Surrency, Digital Edge PDF
Jurek Lipski, Sparkloft Media Coming Soon
What Constitutes Content Marketing for Meeting Planners? Andrew Wilson, Atlanta CVB PDF
Eric Thompson, Visit Salt Lake PDF

(uploaded 11/5)

Stacie Granum, Visit Rapid City PDF
Guerilla Marketing Tactics to Reach Meeting Planners Using Facebook and LinkedIn Sheila Scarborough, Tourism Currents PDF
Thomas Galati, LinkedIn PDF
The Content Blitz Sarah Myers, Visit Park City/Mya Currency, Digital Edge PDF
How Visit Denver Coordinates Sales Staff with Digital Tools to Build Informational Relationships with Meeting Planners Justin Bresler, Visit Denver PDF
Turf Wars! How Fort Worth Built a Bridge between Marketing and Sales to Activate a Digital Campaign to Meeting Planners Sarah Covington, Fort Worth CVB PDF
How Would You Present Story Telling Videos to Millennials? Steve Loguidice and Jen Winston, Buzzfeed PDF

(uploaded 11/3)

Joe Fullman, The Onion Coming Soon
State of AI: How AI (Artificial Intelligence) has the Potential to Transform Destination Marketing Dan Holowack, Crowdriff Coming Soon
Why Do People Share Travel Videos? Erin Francis Cummings, Destination Analysts Coming Soon
Personalization: The Tennessee Vacation MatchMaker Video Brian Wagner, Tennessee Department of Tourism Development PDF
Megan Davey, VML Coming Soon
eTourism Summit Point/Counterpoint: Is the Lowly Banner Ad in Danger of Extinction? Steven Paganelli, TripAdvisor PDF
Josh Collins, Williamson County CVB PDF

(uploaded 10/26)

Here Today, Gone, eh…Today? Brian Matson, TwoSix Digital PDF
Is the Future of Virtual Reality for Tourism Marketing a Daydream? Jenny Thomassian, Google Coming Soon
How Can Tourism Marketers Use Messaging Apps to Promote Their Products? Aaron Babbie, Sparkloft Media Coming Soon
New Software Uses AI to Help DMOs Drive Engagement Matt Peters, Pandemic Labs Coming Soon
It’s a Shit Show Carrie Puffinbarger, Joplin CVB PDF
Mitch Whitten, Fort Worth CVB PDF
Bright Shiny New Objects Doug Miller, Chatbox Coming Soon
Fynn Glover, RootsRated PDF
Ben Hatala, Clicktivated Video PDF
Judah Musick, Tagible Travel PDF
Brandon von Guenthner, Prism PDF
Luncheon Presentation: Expedia Media Solutions Erica Eyring, Director, North America PDF