The presentations are linked within the session title, or if multiple presenters, linked to their name. As you will see, there are some presentations missing because we are waiting to collect it from the presenter or the presenter is unable to share because of privacy clauses.
October 10
TRACK 1 – Content Marketing
What’s Your Content Strategy for 2019
Carla Brademan, Tourism Marketing Manager, Visit Houston
Ryan Callison, Director of Marketing and Communications, Visit Frisco
Dana Schmidt, Director of Social Media, Visit Philadelphia
Top Content Distribution Strategies for 2019
Kristin Gillespie, Director Content Strategy, Visit Seattle
Show and Tell: Video Marketing and Influencers: Visit Franklin Films
Josh Collins, Digital Communications Manager, Visit Franklin
Steal This Idea! How InstaMeets Help Kansas Tourism Bring Their Communities Together
Logan Hildebrand, Kansas Department of Wildlife, Parks and Tourism
How Do We Measure Our Influencer Marketing? Also, access the TravelMindset In-depth Influencer Vetting Guide
Jade Broadus, Creative Director, Travel Mindset
The Next Big Thing? Taking Extreme Advantage of Facebook Groups
Justin Bresler, Vice President, Marketing and Development, Visit Denver
A Day in the Life of a State-Level Digital Media Manager
Logan Hildebrand, Kansas Department of Wildlife, Parks and Tourism
How Visit Philadelphia Delivers Marketing Messages to Niche Markets for a Pittance
James Zale, VP Digital Strategy, Visit Philadelphia
How to Analyze Content Marketing in a Way That Will Inform Future Marketing and Creative Strategies and Tactics
Jasdeep Garcha, CEO, RootsRated
Tania Leichliter, President, Adgenuity Marketing Solutions, Inc.
Steal This Idea! Visit St. Paul Shares a New Path That Dramatically Increased Traffic to Their Website
Adam Johnson, VP Marketing, Visit St. Paul
Steal This Idea! How Visit Savannah Developed a Mathematical Formula to Measure the Value of Scores of Influencers
Lauren Cleland, Director, Digital Marketing, Visit Savannah
Show and Tell: There’s Riches in Those Niches
Edward Harris, Chief Marketing Officer, Valley Forge Tourism & Convention Board
Dave Kendrick, Co-Founder, DogTrekker.com and Melyssa Laughlin, President and CEO, Visit Vacaville
Stephanie Weeks, Social Media Marketing Specialist, Visit Plano (no presentation as she shared an mp4)
Color Me Happy!
Brian Wagner, Assistant Commissioner, Marketing, Tennessee Tourism
Nekasha Pratt, Director of Marketing, Tennessee Tourism
Maximizing Facebook Live
Dianna Ducs, Executive Director, Nelson and Kootenay Lake Tourism
Websites We Fell in Love with: Take a Chance on Us: The Thinking Behind Milwaukee’s New Website Using Slot Machine Technology
Amanda Buhrman, Digital Marketing Manager, Visit Milwaukee
David Pollard, VP, Account Director, Hanson Dodge Creative
TRACK 2 – Digital Strategies and Accountability
How We Divide Our Digital Media Plan Budget
Moderated by: Aaron Nissen, Digital Marketing Strategist, Simpleview
Justin Bresler, Vice President, Marketing and Development, Visit Denver
Jeff Robinson, Director of Marketing, Visit Indy
Susan Thomas, Chief Marketing Officer, Visit Huntington Beach
What You Get When You Spend $80k on Atlas Obscura, Quantcast, Sojern, and Thrillist
Ariel Azoff, Director of Destination Marketing and Tourism Partnerships, Atlas Obscura
Zeek Coleman, Interactive Marketing Manager, Visit Savannah and Joy Kaplan, Sr. Account Executive, Quantcast
Jason Hackett, CEO, Briar Katama
Using Digital Tools to Gauge Impacts on the Destination Brand and Perceptions About Homelessness
Arianna Howe, VP Client Services, Sparkloft Media
Amy Mason, Marketing Manager, Santa Monica Travel and Tourism
Show and Tell: If Facebook’s New “Trip Consideration” Can Make it Here, Can it Truly Make it Anywhere?
Taisa Veras, Director of Social Media, NYC and Co.
Steal This Idea! Colors of Carlsbad
Mark Rudyk, Director of Marketing and Communications, Visit Carlsbad
Steal This Idea! Quirky and Quippy Instagram Polls That We Used to Build a Video
Lauren Cleland, Director, Digital Marketing, Visit Savannah
The Great Digital Agency Smackdown
Nomadic: Tim Washburn, Managing Partner, Executive Creative Director
Tempest Interactive Media: Derek Mogar, Director of Business Development
Mya Surrency, Co-Founder, Digital Edge
Noble Studios: Michael Thomas, CMO and Partner
Google’s Travel Content is Evolving—Are You Part of it?
Moderated by: Nate Huff, Sr. VP, Miles Partnership
Liz Mabe, Director of Digital Marketing, Discover Puerto Rico
Juliana Thomas, Content Manager, Richmond Region Tourism
What You Can Learn From Cambridge Analytica Without Going to Jail
Martin Stoll, CEO, Sparkloft Media
Communicating Value
Mitch Whitten, Executive VP for Marketing and Strategy, Visit Ft. Worth
How We “Package” Our Data to Maximize Credibility
Jeff Davis, VP, Client Experience, Buxton
Jake Sillavan, Digital Marketing and Research Manager, Visit Frisco
SEO, SEM and now VEO: What is VEO?
Laszlo Horvath, President and Founder, ActiveMedia
Show and Tell: AI in Action vs. Is AI Really BS?
Wes Rhea, CEO, Visit Stockton
Tedd Evers, Founder of TripTuner
Websites We Fell in Love with: Meeting Planners to DMOs – Your Websites are Useless
Mya Surrency, Co-founder, Digital Edge
TRACK 3 – Data Geekery
How We Combine Research and Analytics in New Ways
Ashley McHugh, Research Director, Memphis Tourism
How We Built Our Data Strategy
Leroy Bridges, VP, Digital and Communications, Visit St. Pete/Clearwater
Lauren Cleland, Director, Digital Marketing, Visit Savannah
Quality vs. Quantity: Looking Beyond Programmatic
Jin Kim, Founder, Social Compile; CEO, Creative Digital Agency
Beyond Tea Leaves: How Predictable is Predictive Data for Destination Marketers?
Carolyn Corda, Chief Marketing Officer, ADARA
Andria Godfrey, General Manager, ADARA
Poconos CVB Pokes Through the Clutter by Piggy-Backing the Old with the New
Brian Bossuyt, Executive V.P. and Chief Marketing Officer, Poconos Tourism
Matt Clement, VP Marketing, Arrivalist
How Do We Prove Incremental Visitation?
Zeek Coleman, Interactive Marketing Manager, Visit Savannah
OCTOBER 11
General Session
State of the American Traveler in 2018 and Their Daily Digital Habits
Erin Cummings, President and CEO, Destination Analysts
What You Need to Know… In 10 Minutes or Less
Analytics: Gray Lawry, VP, Strategy and Insights, Miles Partnership
Content Marketing: Dan Holowack, Co-Founder and CEO, CrowdRiff
DIY Media Buying: Tania Leichliter, President and CEO, Adgenuity Marketing Solutions, Inc.
Paid Social: Brian Matson, Sr. Director of Strategy and Education, TwoSix Digital
Video Marketing: Ryan Thompson, Sr. VP, Miles Partnership/Odyssey
Website Design: Aaron Nissen, Digital Marketing Strategist, Simpleview
Emerging Technologies of Tomorrow
Mark Lapidus, Sr. Director, Digital Development, Brand USA
Dana Leever, VP of Client Services, Pandemic Labs
Introducing the Industry’s First All-In-One Data Reporting Solution
Leroy Bridges, VP Digital and Communications, Visit St. Pete/Clearwater
Gray Lawry, VP, Strategy and Insights, Miles Partnership
Show and Tell: How Visit Philadelphia Organically Added 60,000 New Email Subscribers and Brought in $250K+ in Email Sales in One Year
James Zale, VP Digital Strategy, Visit Philadelphia
Steal This Idea! Facebook Live Broadcast Answers User-Submitted Questions
Lauren Cleland, Director, Digital Marketing, Visit Savannah
Steal This Idea! DMOs Collaborate for an Instagram Exchange Program… and You Can Too
Dana Schmidt, Director of Social Media, Visit Philadelphia
Andrew O’Connor, Sr. Manager, Content Marketing, Destination DC
Dallas Celebrates Frozen Margarita’s 50th Anniversary With the World’s First “User-Directed” Videos
Daniel Horsch, Sr. Marketing Manager, Visit Dallas
Ryan Thompson, Sr. VP, Miles Partnership/Odyssey
Emerging Technology Tool: Use AI to Convert Listicles and Blogs to Videos—For Free (no presentation as he did a live demo)
Mike Cheng, Co-Founder, Lumen5
Ch-Ch-Changes: What Should Your Destination Website Accomplish These Days?
Brian Matson, Sr. Director of Strategy and Education, TwoSix Digital
Edward Harris, Chief Marketing Officer, Valley Forge Tourism & Convention Board
Steal This Idea! Mascot Marketing
Edward Harris, Chief Marketing Officer, Valley Forge Tourism & Convention Board
Can TripAdvisor Out-Facebook Facebook With Their New Feed?
Todd Skelton, Head of Destination Marketing, Western US and Canada, TripAdvisor
Steal This Idea! Alert the Media: DMO Pays Hotel Commissions
Leroy Bridges, VP, Digital and Communications, Visit St. Pete/Clearwater
Bonnie Borkin, Sr. Business Development Executive, Travelzoo
Bright, Shiny, New Objects (Shark Tank Style)
Streetography: Mike Lanza, Founder and CEO (no presentation as he did a live demo)
Atlas Obscura, Ariel Azoff, Director of Destination Marketing and Tourism Partnerships
ZenMap: Lisa Michelle Sorensen, Founder
Q1 Media: Brenton Riley, Regional Sales Manager