2015 Presentations

Below you will find links to a PDF version of presentation from eTourism Summit 2015.  Please click on the links in the far right column:

Topic Presenter Presentation Link
OCT. 22, TRACK 1:
The Budgeters Guide to Content Marketing Strategy Josh Collins, Visit Williamson  PDF
Ariane Hiltebrand, Sonoma County Tourism PDF
Justin Bresler, Visit Denver  PDF
Social Media Driving Your Content Marketing Kelly Frailey, Facebook  Not available
Brian Matson, TwoSix Digital PDF
Kate Talbot, Clippit (Didja) PDF
Video Content That Rocks Gray Lawry, Miles  PDF
Ross Borden, Matador Networks  Not available
How Blogging Has Evolved in the World of Content Marketing Roger Wu, Cooperatize  PDF
Care and Feeding of YouTube Influencers Kim Rellinger, Google  Preso Link

Please “Request Access” and Google will grant access within a few hours.

Cultivating Content Creators Rather Than Influencers


Dan Rosenbaum, San Francisco Travel Association  PDF
Creating a Value-Driven Model for Influencers


William Karz, Los Angeles Tourism and Convention Board  Coming Soon
The Great Instagram Take-Over Jaclyn Osterloh, Sparkloft Media PDF
How Tourism Brands Are Measuring ROI on Content Marketing Katie Cook, Austin CVB  PDF
Jay Kinghorn, Utah Office of Tourism  PDF
El Paso Uses In-App Facetime as Virtual Visitor Center Bryan Crowe, Destination El Paso  PDF
Lee County VCB Song Writing Competition Social Media Campaign Katie Meckley, Marketing Manager, Lee County VCB; Shea Carter, MMGY Global  Coming Soon
Louisville’s LGTB Wedding Promotion Gathan Borden, VisitLEX  PDF
Petersburg/Clearwater Experiments with Twitter’s Periscope and the Value of Live Streaming Leroy Bridges, Visit St. Pete/Clearwater  PDF
Are Music Influencers Singing Our Tune? Allison Cooper, Visit Tucson  Coming Soon
OCT. 22, TRACK 2:
Understanding Programmatic Buying and Making It Affordable Alex Heimann, Tempest Interactive Media PDF
The Future of Digital Radio Advertising Doug Sterne, Pandora  PDF
The Newest Paid Media Tools and Features on the Leading Platforms Carmen Meister, Facebook  Not Available
Shaun Aukland, Google  Preso Link

Please “Request Access” and Google will grant access within a few hours.

Nicholas Santomauro, Twitter  Coming Soon
Which Vendors Should You Use When Building Your Tourism Marketing Claire Bishop, MMGY Global  PDF
Michael Thomas, Noble Studios  PDF
Tania Leichliter, Ad + Genuity Marketing Solutions  PDF
Who Influences the Family Market Tom Hale, HomeAway  Coming Soon
Megan Calhoun, Social Moms  PDF
Using Data and Analytics to Make the Case for Tourism Funding Carl Ribaudo, Strategic Marketing Group  PDF
Cree Lawson, Arrivalist  Coming Soon
Chris Adamkowski, Google  Preso Link

Please “Request Access” and Google will grant access within a few hours.

Ad Blocking: What Will the New Paradigm Look Like? Tania Leichliter, Ad + Genuity Marketing Solutions  PDF
Mark Weiler, Rubicon  Coming Soon
Using Facebook as an Advertising Tool Carmen Meister,  Facebook  Not Available
Native Advertising Smackdown George Carney, Nativo PDF
Jeff Dos Remedios, Travel Spike PDF
Howard Tietjen, Madden Media PDF
Melody Han, Taboola PDF
Success Stories Come To Life Patrick Lennon, Visit Fairfax; Ralph Thompson, eBrains PDF
Matt Clements, Ft. Worth CVB PDF
Rick Saake, Reno Tahoe USA PDF
OCT. 22, TRACK 3:
Search Marketing Update 2015 Laszlo Horvath, ActiveMedia


 Coming Soon
Kelly Gillease, Viator  PDF
The Future of ROI and Profitability with Search Shaun Aukland, Google  Preso Link

Please “Request Access” and Google will grant access within a few hours.

WTF (Welcome to Facebook) Armando Biondi/Massimo Chieruzzi, AdEspresso  PDF
Can We Measure Incremental Sales for Tours and Attractions? Dennis Yu, BizMetrics PDF
Increasing Your Rankings on TripAdvisor’s Top 10 Attractions Page Steven Paganelli, TripAdvisor  Coming Soon
What Does Content Marketing for Attractions Look Like? Brian Matson, TwoSix Digital
Dave Conlan, Adworkshop  PDF
Martin Stoll, Sparkloft Media  Coming Soon
Coy Clayton, Papillon Grand Canyon Helicopters and Scenic Airlines  PDF
Are Apps So Fourscore and Seven Years Ago? Adam Weber, BlueBridge Digital  PDF
Adam Johnson, Visit Saint Paul  PDF
In a Pinch Smackdown Seth Forman, Travelzoo
Michael Flood, Dunhill Travel Deals  PDF
Brandon Warner, Entertainment Benefits Group Coming Soon
How to Market a Non-Profit Attraction on a Non-Profit’s Budget Leslie McLellan, Tourism Currents  PDF
Email Marketing in the 21st Century Elyse Tager, Constant Contact  PDF
Meeting Planner Marketing: Don’t Call Us, We’ll Call You! Marian Mullally, MCM Marketing and Business Strategies  PDF
The Future of Meetings Marketing is Today Mya Surrency, Digital Edge Marketing  PDF
Success Stories Come To Life. Jason Hackett, New York Cruise Lines  PDF
Gary Hahn, Elvis Presley Enterprises/Graceland  Not Available
The State of The Digital Traveler John Mangano, Head of Travel, comScore  PDF
Trends in Video Marketing Travel Kim Rellinger, Account Executive, Google  Preso Link

Please “Request Access” and Google will grant access within a few hours.

The Latest Trends in Mobile for Tourism Marketers Kelly Frailey, Client Partner, Facebook  Not Available
Steal These Ideas Rick Saake, Reno Tahoe USA  PDF
Emmy Kasten, Tri-Valley, California
Connie Boudreaux, Louisiana Travel Office of Tourism  PDF
Bright Shiny New Objects: Promising New Products, Tools and Apps Pictyear  PDF
Bandwango.com PDF
CrowdRiff.com PDF
Travelmyth.com  PDF
Detour.com  Coming Soon
Luncheon Presentation: Travel Decisions in a Multiscreen World Wendy Olson Killion, Director of Product, Expedia Media Solutions  Coming Soon