Below you will find links to a PDF version of presentation from eTourism Summit 2015. Please click on the links in the far right column:
| Topic | Presenter | Presentation Link |
| OCT. 22, TRACK 1: | ||
| The Budgeters Guide to Content Marketing Strategy | Josh Collins, Visit Williamson | |
| Ariane Hiltebrand, Sonoma County Tourism | ||
| Justin Bresler, Visit Denver | ||
| Social Media Driving Your Content Marketing | Kelly Frailey, Facebook | Not available |
| Brian Matson, TwoSix Digital | ||
| Kate Talbot, Clippit (Didja) | ||
| Video Content That Rocks | Gray Lawry, Miles | |
| Ross Borden, Matador Networks | Not available | |
| How Blogging Has Evolved in the World of Content Marketing | Roger Wu, Cooperatize | |
| Care and Feeding of YouTube Influencers | Kim Rellinger, Google | Preso Link
Please “Request Access” and Google will grant access within a few hours. |
| Cultivating Content Creators Rather Than Influencers
|
Dan Rosenbaum, San Francisco Travel Association | |
| Creating a Value-Driven Model for Influencers
|
William Karz, Los Angeles Tourism and Convention Board | Coming Soon |
| The Great Instagram Take-Over | Jaclyn Osterloh, Sparkloft Media | |
| How Tourism Brands Are Measuring ROI on Content Marketing | Katie Cook, Austin CVB | |
| Jay Kinghorn, Utah Office of Tourism | ||
| El Paso Uses In-App Facetime as Virtual Visitor Center | Bryan Crowe, Destination El Paso | |
| Lee County VCB Song Writing Competition Social Media Campaign | Katie Meckley, Marketing Manager, Lee County VCB; Shea Carter, MMGY Global | Coming Soon |
| Louisville’s LGTB Wedding Promotion | Gathan Borden, VisitLEX | |
| Petersburg/Clearwater Experiments with Twitter’s Periscope and the Value of Live Streaming | Leroy Bridges, Visit St. Pete/Clearwater | |
| Are Music Influencers Singing Our Tune? | Allison Cooper, Visit Tucson | Coming Soon |
| OCT. 22, TRACK 2: | ||
| Understanding Programmatic Buying and Making It Affordable | Alex Heimann, Tempest Interactive Media | |
| The Future of Digital Radio Advertising | Doug Sterne, Pandora | |
| The Newest Paid Media Tools and Features on the Leading Platforms | Carmen Meister, Facebook | Not Available |
| Shaun Aukland, Google | Preso Link
Please “Request Access” and Google will grant access within a few hours. |
|
| Nicholas Santomauro, Twitter | Coming Soon | |
| Which Vendors Should You Use When Building Your Tourism Marketing | Claire Bishop, MMGY Global | |
| Michael Thomas, Noble Studios | ||
| Tania Leichliter, Ad + Genuity Marketing Solutions | ||
| Who Influences the Family Market | Tom Hale, HomeAway | Coming Soon |
| Megan Calhoun, Social Moms | ||
| Using Data and Analytics to Make the Case for Tourism Funding | Carl Ribaudo, Strategic Marketing Group | |
| Cree Lawson, Arrivalist | Coming Soon | |
| Chris Adamkowski, Google | Preso Link
Please “Request Access” and Google will grant access within a few hours. |
|
| Ad Blocking: What Will the New Paradigm Look Like? | Tania Leichliter, Ad + Genuity Marketing Solutions | |
| Mark Weiler, Rubicon | Coming Soon | |
| Using Facebook as an Advertising Tool | Carmen Meister, Facebook | Not Available |
| Native Advertising Smackdown | George Carney, Nativo | |
| Jeff Dos Remedios, Travel Spike | ||
| Howard Tietjen, Madden Media | ||
| Melody Han, Taboola | ||
| Success Stories Come To Life | Patrick Lennon, Visit Fairfax; Ralph Thompson, eBrains | |
| Matt Clements, Ft. Worth CVB | ||
| Rick Saake, Reno Tahoe USA | ||
| OCT. 22, TRACK 3: | ||
| Search Marketing Update 2015 | Laszlo Horvath, ActiveMedia
|
Coming Soon |
| Kelly Gillease, Viator | ||
| The Future of ROI and Profitability with Search | Shaun Aukland, Google | Preso Link
Please “Request Access” and Google will grant access within a few hours. |
| WTF (Welcome to Facebook) | Armando Biondi/Massimo Chieruzzi, AdEspresso | |
| Can We Measure Incremental Sales for Tours and Attractions? | Dennis Yu, BizMetrics | |
| Increasing Your Rankings on TripAdvisor’s Top 10 Attractions Page | Steven Paganelli, TripAdvisor | Coming Soon |
| What Does Content Marketing for Attractions Look Like? | Brian Matson, TwoSix Digital | |
| Dave Conlan, Adworkshop | ||
| Martin Stoll, Sparkloft Media | Coming Soon | |
| Coy Clayton, Papillon Grand Canyon Helicopters and Scenic Airlines | ||
| Are Apps So Fourscore and Seven Years Ago? | Adam Weber, BlueBridge Digital | |
| Adam Johnson, Visit Saint Paul | ||
| In a Pinch Smackdown | Seth Forman, Travelzoo | |
| Michael Flood, Dunhill Travel Deals | ||
| Brandon Warner, Entertainment Benefits Group | Coming Soon | |
| How to Market a Non-Profit Attraction on a Non-Profit’s Budget | Leslie McLellan, Tourism Currents | |
| Email Marketing in the 21st Century | Elyse Tager, Constant Contact | |
| Meeting Planner Marketing: Don’t Call Us, We’ll Call You! | Marian Mullally, MCM Marketing and Business Strategies | |
| The Future of Meetings Marketing is Today | Mya Surrency, Digital Edge Marketing | |
| Success Stories Come To Life. | Jason Hackett, New York Cruise Lines | |
| Gary Hahn, Elvis Presley Enterprises/Graceland | Not Available | |
| OCT. 23, GENERAL SESSION | ||
| The State of The Digital Traveler | John Mangano, Head of Travel, comScore | |
| Trends in Video Marketing Travel | Kim Rellinger, Account Executive, Google | Preso Link
Please “Request Access” and Google will grant access within a few hours. |
| The Latest Trends in Mobile for Tourism Marketers | Kelly Frailey, Client Partner, Facebook | Not Available |
| Steal These Ideas | Rick Saake, Reno Tahoe USA | |
| Emmy Kasten, Tri-Valley, California | ||
| Connie Boudreaux, Louisiana Travel Office of Tourism | ||
| Bright Shiny New Objects: Promising New Products, Tools and Apps | Pictyear | |
| Bandwango.com | ||
| CrowdRiff.com | ||
| Travelmyth.com | ||
| Detour.com | Coming Soon | |
| Luncheon Presentation: Travel Decisions in a Multiscreen World | Wendy Olson Killion, Director of Product, Expedia Media Solutions | Coming Soon |