2017 eTourism Summit Presentations

Below you will find links to a PDF version of presentation from eTourism Summit 2017.  Please click on the links in the far right column:

Topic Presenter Presentation Link
What’s Your Content Marketing Strategy for 2018? Ryan Thompson, Odyssey, Susan Thomas, Huntington Beach CVB and Wes Rhea, Visit Stockton PDF (uploaded 10/26)
Josh Collins, Visit Franklin PDF
Show and Tell: Steal These Ideas Clint Wolfram, San Francisco Travel Association Coming Soon
Ed Harris, Valley Forge CVB PDF
Ktimene Axetell, Amelia Island CVB PDF
Comparison Shopping: Snapchat vs. Instagram Stories vs. FB Live vs. Periscope Dana Schmidt, Visit Philadelphia PDF
A Day in the Life of a Social Media Manager Sarah Kinsler, Galveston CVB PDF
Carolyn Anderson, Visit KC PDF
Caitlin Rick, Explore Minnesota PDF
It’s Word-of-Mouth on Steroids: What’s Next for AI and UGC? Dan Holowack, CrowdRiff Coming Soon
Panel: What is Your Video Marketing Strategy? Ryan Callison, Visit Frisco PDF
Gathan Borden, VisitLex PDF (uploaded 10/26)
Justin Bresler, Visit Denver PDF (uploaded 11/7)
Finding Emotional Touch Points that Form the Basis for Storytelling that Resonates with Travelers Susan Thomas, Huntington Beach CVB and Ryan Thompson, Odyssey PDF (uploaded 10/26)
Show and Tell: How to Leverage the Natural Appeal Animal Videos to Market Tourism Gathan Borden, VisitLex PDF (uploaded 10/25)
Mo Sherifdeen, Travel Oregon PDF  (uploaded 10/25)
Parker Whidby, Georgia Dept. of Economic Development and Tourism PDF
Is Your Content Two-Faced? Dave Neudeck, Virginia Tourism Corporation and Fynn Glover, RootsRated Media PDF
What is Your Paid Digital Strategy for 2017-2018? Ktimene Axetell, Amelia Island CVB PDF
Amanda Watkins, Denver CVB Coming Soon
ROI Mixology is Like Creating Your Own Data Cocktail Brian Bossuyt, Pocono Mountains CVB and Matt Clement, Arrivalist PDF (uploaded 11/28)
Jason Holic, Experience Kissimmee and Sarah Hupp, Madden Media PDF
WTF: Welcome to Facebook – Learning to Get the Most Out of a Social Media Monopoly Precision Targeting Brian Matson, TwoSix Digital PDF
Zeek Coleman, Visit Savannah PDF
Dennis Yu, Blitzmetrics PDF
Are You Smart Enough to Dumb Down Your Data? Welcome to Dashboard Derby Aaron Pickering, Simpleview PDF
What We Learned from Spending $2 Million on Digital Media Jay Kinghorn, Utah Tourism PDF
Beyond Web Visits – How to Measure and Report Web & Digital Success in 2017 and Beyond James Zale, Visit Philadelphia; Bill Karz, Los Angeles Tourism and Convention Board and Robin McClain, Destination DC Coming Soon
Show and Tell: It’s Strategic Ryan Callison, Visit Frisco PDF
Liz Mabe, Branson CVB and Nate Huff, Miles PDF
How to Take Your Meetings Team Digital Mya Surrency, Digital Edge PDF
Activating Geo-fencing at Trade Events and Conferences to Promote Your Attractions and Hotel Partners Ryan Callison, Visit Frisco PDF
What is an Intelligent App? Andrew Wilson, Atlanta CVB and Gerard Cunningham, Winistry PDF
How Tourism Marketers are Using Augmented Reality and Wifi to Drive Visitation and Measure Conversion Laura Chmielewski, Team San Jose and Pek Pongpaet, Impekable PDF
Designing Websites for Tomorrow Erin Cummings, Destination Analysts PDF (uploaded 10/26)
How We Integrated Influencers into Our Website Strategy Christina Erny, Visit Reno-Tahoe and Jarrod Lopiccolo, Noble Studios PDF
What Will the Digital DMO Look Like in 2023? Will Seccombe, Connect Travel PDF (uploaded 10/30)
The Evolution of Influencer Marketing: Finding the Right Influencer for the Right Destination or Attraction Shea Carter, MMGY Global and Carolyn Anderson, Visit KC PDF
Uh-Oh. We’ve Got 2 Million Views to Our Videos. Now What? David Newman, Visit Seattle PDF  (uploaded 10/25)
Leveraging a DMO’s Online Authority to Create a Mobile Marketplace to Enhance Visitor Experience Carla Brademan, Visit Houston and Mo Parikh, Bandwango PDF (uploaded 10/30)
Why We Built Our Own Rural Product Development Studio Mo Sherifdeen, Travel Oregon PDF  (uploaded 10/25)
How Do You Really Feel About Your Website? How an EEG Machine Measures Your True Emotional Response to Your Website or Digital Campaign Jay Kinghorn, Utah Office of Tourism and Dale Jolley, UVU Vivint Neuromarketing SMARTLab PDF
Thinking Outside the Box: Marketing Deals with Untraditional Partners Jeff Diner, Lizz Warner, BuzzFeed and Kwesi James, Bring Me PDF
Ashley Ray-Harris, The Onion PDF
Mo Sherifdeen, Travel Oregon Coming Soon
Sandy Shanman, ChefsFeed and Robin McClain, Destination DC PDF (uploaded 10/30)
Josh Collins, Visit Franklin PDF
Hey, Let’s Start Our Own Apple TV Network Kim Butler, Fort Lauderdale CVB PDF
What Assets and Toolkits Do You Need to Get You Through 2019? Talia Salem, Urban Nomad PDF
eTourism Jeopardy Question: A: Local Film Schools Q: Where is the Best Place to Find Affordable Talent I Need? Jeremiah Birnbaum, San Francisco Film School PDF
Is This the End of Social Media as We Know It? Martin Stoll, Sparkloft Coming Soon
What Will Apple’s New VR App Mean for the Tourism Industry? Laszlo Horvath, ActiveMedia PDF (uploaded 10/26)
How Destinations Can Use Aribnb’s Trips and Experiences to Their Advantage. Izzy Rattner, Airbnb PDF
Shark Tank: Bright Shiny new Objects Vetted by eTourism Attendees Jeffrey Weibel, Flip.to and Scott Schult, Visit Myrtle Beach PDF
Jonathan Ramirez, Umbel and Katie Cook, Austin CVB PDF
Dan Healy, HiGuidebot and Drew Brown, Visit Buffalo/Niagara USA PDF
Kirsten Brecht Baker, Onvoy PDF
Luncheon Presentation: 

The Keys to Digital Marketing and Creative Engagement:


Erica Eyring, Expedia Media Solutions PDF

(uploaded 10/24)

Luncheon Presentation:

The World’s First Vertically Integrated Agency for DMOs Offering Branding + Space+ Product Development+Marketing Strategy+Digital Strategy… 

Ralph Thompson, Streetsense PDF (uploaded 11/2)